M&S is asking shoppers to round up their bill at the checkout to help fight food poverty.
From today (27 April) until 3 May the retailer is asking shoppers to round up transactions the nearest pound to fund The Felix Project and FareShare, who together are the UK’s biggest redistribution charity, supporting thousands of food banks.
The initiative is part of M&S’s work with Alliance Food Sourcing (AFS), a collaboration between retailers, suppliers and charities which was formed in 2024 as a result of the Coronation Food Project, launched by King Charles.
By collaborating, companies involved in AFS aims to ensure more surplus food is rescued from supply chains and repurposed into meals at scale.
Because the food is recovered directly from supply chains, it can be redistributed more efficiently and with a longer shelf life, helping charities access a more predictable and regular supply.
Tesco, Sainsbury’s, Asda, Aldi, Morrisons and Lidl are also part of the alliance, along with major suppliers such as Nestlé, Princes, ABF and 2 Sisters Food Group.
M&S and 2 Sisters are together using surplus production capacity to produce more than 1.5 million pizzas and ready meals.
AFS has provided more than 10 million meals through such collaborative activity since launch and aims to deliver 30 million meals a year by 2028.
“AFS shows what can happen when industry works together to stop good food going to waste and get it to families who need it most,” said M&S Food MD Alex Freudmann.
“We’re incredibly grateful to our customers for supporting this in our stores, and we’ll continue working with AFS to find new ways to scale this impact.”
AFS director Nicky Robinson said: “It’s encouraging to see leading food businesses coming together through AFS, but the opportunity to do good is far bigger. By working in partnership, surplus food is already being rescued from supply chains at scale – reducing waste and providing meals for the most vulnerable in society.”
Felix Project and FareShare CEO Charlotte Hill said: “This campaign shows the power of collaboration – helping us rescue more food, innovate at scale and support more communities across the UK.”
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