M&S has landed a new dried fruit & nut range in ‘healthy snacking’ fixtures in stores.
The range landed in stores last week, in a “rapidly growing category which delivers a clean, healthy snacking option to millions of our customers”, said M&S Food MD Alex Freudmann.
More than 70 lines have been ‘transformed’, with minimalist clear plastic packaging to make the product more visible.
The lineup includes “sweet, fruity, nutty, crunchy dried fruits, nuts and selections”, according to M&S Food director of product development Kathryn Turner.
“We’ve stripped back the packaging to let the product do the talking, whether it’s our Collection Succulently Soft King William Pears, dried to juicy perfection, concentrating the fragrant flavour and creating a succulently soft texture, or our Super Fruit Medley, a vibrant blend of juicy raisins, tangy cranberries, dried blueberries and goji berries,” Turner wrote on LinkedIn.
The launch also came in the same week that a ban on bogof promotions of products high in fat, sugar or salt came into effect, alongside a voluntary ban on advertising unhealthy food before the 9pm watershed on TV and at any time online.
The industry’s self-imposed junk food ad ban is in lieu of mandated restrictions that had been due to come into force from 1 October but have been postponed until 5 January 2026.
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