Sides-Cans

Sides Coffee’s initial lineup comprises: Double Shock Mocha, Gold Rush Caramel, Ice Cold Original and Sub Zero Vanilla

The Sidemen are readying a UK retail launch for their RTD iced coffee brand Sides Coffee.

The brand, first unveiled by the YouTube supergroup this spring, is set to land across grocery, wholesale and convenience channels in the last three months of the year. The drinks will be distributed in the UK and EU by United Food Brands.

Four SKUs will be available at launch. They are Double Shock Mocha, Gold Rush Caramel, Ice Cold Original and Sub Zero Vanilla (rsp: £2.50/330ml).

New flavours, including a protein variant, would be added to the lineup in 2026, said UFB.

“Sides Coffee is the most exciting creator-led caffeine launch the UK has ever seen,” said UFB CEO Richard Reeves. “We’re not following trends, we’re setting them. This brand blends deep creator equity with commercial firepower, and we’re excited to work with Sides and take their brand into UK and European markets at scale.”

Robin Mehta, CEO of Sides, added: “We’ve seen incredible demand for Sides Coffee across our restaurants, and with UFB on board, we’re confident this will be a game-changer in retail. This is another exciting chapter in the Sides growth story as we bring our famous flavours to fans both in-store and on the go.”

Read more: How ‘pop stars’ The Sidemen are setting their sights on food

The launch will be backed by a digital-first campaign including TikTok activations, YouTube integrations, and retail sampling.

Alongside Sides Coffee, other food and drink products launched by The Sidemen include Best Cereal, XIX Vodka, Sides Ice Cream and a trio of ambient meat snacks also called Sides.

Fellow YouTubers James Marriott and Will Lenney (aka Willne) launched an iced coffee brand of their own called Rodd’s earlier this year.