All partner features – Page 12
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Partner FeaturesThe rising importance of local convenience
During the Covid-19 pandemic consumers fundamentally shifted the way they spent their time and money, but what comes next for local convenience retailing?
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Partner FeaturesHow can suppliers navigate incoming inflation?
Navigating through inflationary times: what strategies can we expect from FMCG leaders and retailers in 2022?
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Partner FeaturesWales steps up to labour shortage issue
While recruiting skilled labour into the food and drink manufacturing industry has long been a challenge, it has been exacerbated by recent events. Now, the Welsh Government is pulling out all the stops to address the issue head-on.
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Partner FeaturesRedefining trade and shopper marketing for a digital discovery world
How grocery can close the loop via bricks and clicks
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Partner FeaturesWhy innovation intelligence is key to successful product development
Most product development in consumer goods is being done blind, leading to waste and high product failure. It’s time to change, and innovation intelligence is the answer.
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Partner FeaturesDigital twins and the FMCG sector – what marketers need to know
FMCG marketing content is accelerating across platforms, putting pressure on those creating it to step up to the challenge. Yet technology such as digital twins could prove to be the best solution, says Moving Picture Company.
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Partner FeaturesWhy collaboration is key to the net zero goal
With the UK setting out its plans for decarbonisation, the food and drink industry is clear that government support and collaboration will be key to achieving the net zero target. Wales’ public-private collaborative approach is a leading example of how this can be achieved.
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Partner FeaturesPushing the innovation boundaries for a circular economy
Growing consumer pressure to reduce waste, combined with a will by businesses to meet wide-ranging environmental targets, have created opportunities for packaging, supplier and retail companies to take the lead on flexible plastics innovation and recycling, says Amcor Flexibles
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Partner FeaturesMasterclass: ways to grow your biscuit range successfully
The biscuit category is purchased by nearly every household in the UK, with 1.5 billion purchase occasions every year. In a new Masterclass series, Mondelez International identifies the key trends driving the market and suggests ways retailers can grow their biscuit sales, based on insight, innovation and investment.
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Partner FeaturesHow can technology help grocery retailers reduce fresh food waste?
Despite increasing concerns surrounding food waste, more than 89 million tonnes of food are thrown away every year in Europe. And the situation is likely to get worse unless significant changes are made.
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Partner FeaturesMaximising efficiencies in the UK supply chain
It’s no secret that the UK supply chain and, with it, the logistics sector have been under considerable strain over the past few months. Here, two logistics players, LPR and Prologis, look at the broader picture of the market and identify the challenges in their specific sectors.
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Partner FeaturesFirst-party data at scale will win consumers in a disruptive FMCG landscape
In an increasingly competitive landscape, first-party personalised data at scale is the way forward for FMCG companies to address changes in consumer demand and stay ahead of the field, says SAP.
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Partner FeaturesWhat is the ultimate shopper experience? And do you have what it takes to deliver it?
The online grocery channel is growing at a phenomenal speed. But are your products discoverable to shoppers? And are you ready to win on the digital shelf?
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Partner FeaturesNavigating promotional restrictions on HFSS products
With high-fat, -sugar & -salt (HFSS) legislation on the horizon, it is now more important than ever to measure the effectiveness of promotions and ensure in-store compliance and on-shelf availability, says consumer goods software specialist Exceedra.
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Partner FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Partner FeaturesSustainability and the customer feedback loop
With consumers more eco-conscious than ever before, consumer packaged goods (CPG) companies need to be one step ahead of the curve on sustainability, showing how they can innovate products and services that meet shoppers’ changing demands. And technology can help them achieve this, says SAP
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Partner FeaturesCreating community, ease and joy: how to serve the post-pandemic shopper
In the wake of Covid-19 shoppers are looking at their grocery purchases differently, and their newly formed habits will require food and drink businesses to completely reimagine the customer experience. In so doing there are three key pillars that marketers should pay close attention to, says Facebook.
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Partner FeaturesWhy beef sustainability is increasingly important to UK shoppers
Sustainability is increasingly influencing shoppers’ food and drink buying choices, including UK beef. Bord Bia (The Irish Food Board) recently undertook a comprehensive study to gain insight on how much this influences their purchasing decisions.
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Partner FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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Partner FeaturesHow to profit from online grocery: lessons from Scandinavia during the pandemic
There is no doubt that Covid-19 proved to be a major catalyst for the growth of online grocery in the UK. But as sales spiked, how many retailers were actually making a profit?