The ready-to drink (RTD) coffee segment is diversifying and expanding, with greater numbers of younger shoppers buying into the sector and sharing packs becoming more important. Yet it still hasn’t reached its full potential, accounting for just 2% of soft drinks value sales2, but 7% of value growth3.
In this video, two experts discuss the changing shape of RTD coffee, and offer advice to retailers on how to keep pace by focusing on the segment’s product instrinsics and how to communicate these effectively to consumers.
1+3 Nielsen, Total GB incl. discounters, val MAT w/e 01.01.22
2 Nielsen, Total GB incl. discounters, val share MAT w/e 01.01.2