Petcare
Whiskas set out to show domestic and big cats share the same natural instincts in an ad that sees a snow leopard prowl a snowy back garden, only to be scared off by a dog bark and scuttle inside - transforming into a tabby cat in the process. The campaign was a deserving double winner at The Grocer’s MAP Awards this year, our judges describing it as “simply stunning”.
See the full list of The Grocer’s Top Campaigns of 2013.
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