Comment & opinion – Page 4
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Comment & Opinion‘Lethal’ Glen’s Vodka highlights growing food fraud concerns
It’s yet another in a long list of food fraud incidents reported this year
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Comment & OpinionHow to sell the benefits of British produce without alienating shoppers
British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City
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Comment & OpinionWhat we can learn from insolvencies in fresh produce
Businesses are being hit by the weather, supermarket behaviour and consumer trends, says Tom Swiers, director and head of food & drink at Interpath Advisory
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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Comment & OpinionOcado has the right idea on refill, but we need a standard approach
If made law, a collaborated industry solution to standardise containers, packaging and processes would take no time at all, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstream
As the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone
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Comment & OpinionChefs don’t like Heinz’s carbonara… but shoppers will
Heinz is targeting younger, time-poor shoppers, who have already snapped up the cans DTC
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Comment & OpinionThe future of generative AI in grocery is an expert assistant
Amazon’s Rufus is just the start of genuine conversational commerce, says Sam Dods, head of mobile engineering at Kin & Carta Europe
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
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Comment & OpinionIceland is right to flag retail crime measures, but police support is a must
Richard Walker’s proposal for more heavy-handed security guards likely stems from concerns over police support
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Comment & OpinionLabour must tackle the root causes of food & drink’s recruitment crisis
If we are to truly tackle the recruitment crisis, we need to address the wider issues
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Comment & OpinionFood hard to spot in Hello Fresh’s stylish campaign
The idea is that the company provides ‘recipe boxes delivered for every family’s style’
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Comment & OpinionThe Golden Cobra: curry house comedy will appeal to restaurant workers
The eponymous Indian takeaway restaurant is not somewhere you’d want to place an order
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Comment & OpinionPut yourself in your customers’ shoes… and solve their problems!
If you want to change the world, you have to throw a better party than those destroying it, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionWhite Claw’s vodka extension is another sign of hard seltzer’s demise
Hard seltzer sales remain small, and White Claw sees a bigger opportunity in spirits
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Comment & OpinionThink local to improve Britain’s high streets
If Labour is to rejuvenate our high streets, it needs to think carefully about the marketing and creative propositions that will thrive in this new future, says Fergus McCallum, CEO at creative agency TBWA\MCR
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Comment & OpinionTikTok cucumber trend comes too late for UK growers
Logan Moffitt has taken the internet by storm with his cucumber salads videos racking up over 30 million views
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Comment & OpinionSupermarkets have groomed us to accept subpar fruit & veg
We’ve been groomed to accept watery cultivars and produce where any biodiverse trait or breath of seasonality has been edited out, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionHow M&S clothing went from frumpy to Gen Z favourite
M&S’s style renaissance has been driven by Gen Z shoppers, a demographic that would have steered well clear of the M&S clobber of yesteryear
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Comment & OpinionWhat can we learn from Tesco’s continued market dominance?
Tesco delivers on the things that matter to a lot of people, rather than trying to be the best at one or two elements, says Jeremy Garlick, partner at Insight Traction