Comment & opinion – Page 4
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Comment & OpinionSorted Kids: YouTube channel offers gadgets, experiments and foodie fun for children
The Sorted Food dads have launched a side channel aligned with their (and their audience’s) current life stage
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Comment & OpinionBeyond voluntary reformulation: how change really happens
A more nuanced understanding of food reformulation is better for public health, says Dr Kawther Hashem, head of research and impact at Action on Salt & Sugar
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Comment & OpinionAmazon’s failure in UK grocery has opened the door to Joybuy
Amazon has left the door open to a challenger in exactly the parts of the market where loyalty for it is weak – the most significant being grocery, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that
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Comment & OpinionMove over, protein – fibre is the next big frontier in food
Shoppers want to understand quickly whether a food is ‘good for your gut’ and fibre fits this shift perfectly, says Caroline Hughes, marketing director at Gosh Foods
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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Comment & OpinionHave we hit peak matcha, and could ube be about to take over?
With Oatly, Alpro and Forest Feast all launching matcha products in the last week, will the matcha mania ever stop or is green a has-been?
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Comment & OpinionEgg crisps and matcha chocolate: six trends from Alimentaria 2026
This year’s event attracted 3,300 exhibitors from 70 different countries
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Comment & OpinionYour Voice: EU reset, oral care, and redistributing recalls
No one in our industry needs a lecture on food security, resilience or the importance of a strong supply chain
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Comment & OpinionEditor’s picks: Asda results, Co-op CEO exit, Huel, and Ocado calling the cops
Asda’s eternally optimistic chairman Allan Leighton has continued to insist the supermarket is ‘edging forward’, despite today’s annual results revealing a very different story.
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Comment & OpinionKFC continues advertising odd streak with chicken ‘test of faith’
KFC’s latest effort is just as enigmatic as previous instalments
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Comment & OpinionYouTuber FatherPhi exposes AI’s limitations and lies
YouTuber FatherPhi poses incredibly straightforward tasks to the likes of ChatGPT, Claude, Grok and Gemini
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Comment & OpinionHow Latin culture is driving grocery’s next big opportunity
Be clear on which moment you’re showing up for, partner with the right brands, and make it easy for customers to buy into the occasion, says Ellie Webb of Caleño Drinks
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Comment & OpinionMarket research is nothing without solid real-world thinking
It’s a mistake to rely too heavily on market research evidence and not enough on real-world thinking, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe next Co-op CEO must be a retailer – but it’s not Gottschlich
Next Co-op CEO needs to be a retailer – but not Ronny Gottschlich
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Comment & OpinionEU reset deal: why the ‘SPS agreement’ needs a rebrand
The government needs to engage substantively with business to help maintain supply chain consistency, says FDF CEO Karen Betts
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Comment & OpinionUK health messaging should follow the Danish example
The UK population is broadly aware of many sensible health messages, yet all are seemingly impossible to achieve, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionPrawn welfare is moving fast, and Aldi is falling behind
In just over two years, 10 major UK supermarkets have set public timelines to ban the worst practices in prawn farming. Aldi is the only one that hasn’t, says Jonas Becker of the International Council for Animal Welfare