Archive of all comment and opinion articles – Page 14
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Comment & Opinion
I spent 30 years in marketing at Unilever. Now I want to shake up the ad industry
This is the opportunity of a lifetime for advertisers to invent the future, says Sebastian Munden, chair of Ad Net Zero and chair of Wrap
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Comment & Opinion
How to move shoppers from deal loyalty to real loyalty
Real loyalty comes from being practically useful and emotionally meaningful to customers’ lives, says Jason Foo, CEO at BBD Perfect Storm
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Comment & Opinion
What goes on inside the mind of a CEO?
It’s the million-dollar question many want answered: ‘What really goes on inside the minds of fmcg and retail industry leaders?’
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Comment & Opinion
Finally, France moves to ban ‘meaty’ names in plant-based
In three months’ time, France will follow South Africa and Italy in banning the use of ‘meaty’ terminology to describe plant-based products, says Joanna Blythman, food journalist and author of Swallow This
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Comment & Opinion
Meal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How Philadelphia tapped into emotion to grow sales 20%
Spending big on marketing to bolster one of the category’s more expensive cream cheese brands won’t sway consumers to buy in a cost of living crisis. Or will it?
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Comment & Opinion
How to protect your reputation in a cyber crisis
Customers will reward brands that can persuade them they are able to safely manage their data, says Ryan McSharry, UK head of crisis at international PR firm Infinite Global
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Comment & Opinion
How do you solve a problem like meal kits?
HelloFresh should focus on its core, affluent, loyal and happy customers, of which there are fewer, but are worth more
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Comment & Opinion
Why we must use digital tech to optimise physical stores
The answer lies in using digital strategies to complement the physical and vice versa, says Guy Elliott, executive VP, retail & consumer products at Publicis Sapient
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Comment & Opinion
Little Moons has shown it isn’t immune from growing pains
The mochi ball ice cream maker is having a wobble, its first since a viral TikTok post sent sales stratospheric in 2021
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Comment & Opinion
Just Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Comment & Opinion
Bottlecelli: Lidl’s pun-tastic installation gives Glasgow a cultural boost
Venus: Roman goddess of love, desire, sex, fertility, prosperity… and now Lidl’s bottle and can return scheme pilot
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Comment & Opinion
Rage in Wales as farmers unleash wrath over Labour’s farming policy
The Welsh government’s proposals for a new, post-Brexit farm subsidy framework has gone down like a cup of sheep dip
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Comment & Opinion
Rochdale shows fmcg must prepare for a surprising election result
Four weeks ago, anyone predicting anything but a Labour victory in Rochdale would have been treated with derision, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment & Opinion
Tesco is rightly backing the innovation agenda
Three criteria are key to the Tesco Accelerator Scheme’s success, says Thea Alexander, CEO at YF
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Comment & Opinion
Compulsory emission reduction is one part of a complex puzzle
Suppliers need more support from government, and even the establishment of a dedicated industry body, says Neale Powell-Cook, MD at Golden Acre Foods
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Comment & Opinion
DRS delays suggest tax cuts trump environmental action
The Grocer exclusively revealed the UK government’s deposit return scheme (DRS) faced being delayed, three years behind what was already a long delayed rollout
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Comment & Opinion
Jeremy Hunt’s spring budget is all hat and no rabbits
Dubbed a pre-election giveaway budget, the most notable giveaways were towards the bastions of Fleet Street who had already been tipped off about all the major announcements
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Comment & Opinion
How the convenience sector can tackle the shocking rise in crime
We have the data and the right strategies, says ACS CEO James Lowman – now it’s time to deliver
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Comment & Opinion
Organised crime gangs a ‘threat to every retailer’
The shoplifting scourge isn’t slowing, but getting worryingly worse