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Meal deals, membership, and the fight for the lunchtime £5
By Jacqui Parr2026-06-17T15:21:00
Yesterday Waitrose increased the price of its main meal deal by 10% to £5.50, making it the latest retailer to hike its pricing in one of grocery’s most keenly-fought battlegrounds
The fight for the lunchtime pound has never been fiercer. With premium options, member-only pricing and ever-expanding ranges, it’s clear that the UK’s “fixed-price lunch” era is under strain – and becoming increasingly confusing for shoppers.
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