UK health messaging should follow the Danish example

Lidl High Fibre Ancient Grain Roll

The UK population is broadly aware of many sensible health messages, yet all are seemingly impossible to achieve, says Anthony Warner, development chef at New Food Innovation

It is perhaps a basic human instinct that we prioritise avoidance behaviours to keep ourselves safe and well. As children, we learn a long list of things not to do to stay out of harm’s way. Put that down, take those out your mouth, stay away from the road, leave your sister alone, stop riding around on the dog.

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