Archive of all Kraft-Heinz articles
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NewsKraft Heinz downgrades expectations amid ‘challenging’ environment
Kraft Heinz has downgraded its full-year outlook for FY2025, expecting organic net sales to fall 3%-3.5%
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Comment & OpinionYou can’t spreadsheet a sandwich: lessons from the Kraft Heinz split
Kraft Heinz’s split shows the limits of cost-cutting. In a market where private label is surging, emotion – not efficiency – keeps grocery brands valuable, says Aaron Shields, executive director of experience strategy at Landor
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Comment & OpinionEditor’s picks: the fourth tier frontier and Roberts Bakery’s saviour
It’s also cheering to be able to report that Roberts Bakery has been saved
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InterviewsMarta Pilczuk on Brits' ‘craziness’ for Heinz
Heinz’s UK & Ireland MD is thrilled by how much Brits love the brand – and is optimistic Kraft Heinz’s forthcoming split will provide further opportunities
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Comment & OpinionHeinz boxes clever with ad that focuses on fries
A bright spark on the Heinz account has clocked a coincidence - and the brand makes the most of it
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NewsHeinz UK sales stabilise after troublesome few years
Heinz’s volumes fell almost 20% as shoppers turned to own-label ketchups and beans to save money
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NewsHeinz Beanz ready meals inspired by world cuisines hit Sainsbury’s
The pouch meals are low in sugar and provide at least one of the recommended 5 a day
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NewsKraft Heinz to be broken up following lacklustre decade
Kraft Heinz is to be broken into two separate independent companies following a unanimous vote by its board
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NewsKraft Heinz split nears fruition
A hotly anticipated break-up of Kraft Heinz is rumoured to be just days away, with the split potentially unlocking billions of dollars in value for shareholders
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Comment & OpinionWhy is Unilever spinning out its ice cream business?
The reason for the ice cream separation is that there are few synergies with the rest of Unilever’s portfolio, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsHeinz unveils Mr Men pasta sauce with ‘hidden’ veg for kids
Heinz has created a new Mr Men character, Mr Ridiculously Good, for the launch
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NewsKraft Heinz weighs separation of groceries and condiments
One option on the table is a separation of the groceries part of its portfolio from the sauces and condiments operation
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Comment & OpinionThe food colour crackdown is here. How can brands adapt?
As the US bans certain artificial food dyes, brands with iconic colours may need to evolve, says Ryan Spence, senior creative at Born Ugly
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Category ReportSauce of inspiration: trends in table sauces 2025
BrewDog’s been hitting the sauce. But not in the way you’d expect
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NewsHeinz adds zero added sugar & salt ketchup with 35% more tomatoes
Promising a ‘richer, bolder’ taste the NPD was developed in response to consumer requests, said Heinz
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NewsHeinz adds Little Beanz with ‘hidden veggies’ for toddlers
Suitable for 18 months and up, Little Beanz feature mashed and whole haricot beans
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NewsKraft Heinz eyes new deals as Berkshire Hathaway leaves board
The company cut its annual sales and profit outlook this month after a sixth straight quarter of revenue decline
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NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
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NewsMedia Bites 9 May: trade deals, tariffs and empty shelves
It was wall-to-wall trade deal talk yesterday, with Trump calling the US-UK agreement ‘comprehensive’, despite it being anything but
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NewsHeinz rebrands Tartare Sauce as Fish & Chips Sauce to broaden appeal
Billed as ‘Tartare 2.0’, the NPD is ‘a herbier, creamier condiment’ than the original, according to Heinz