Archive of all Kraft-Heinz articles
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Comment & OpinionThe food colour crackdown is here. How can brands adapt?
As the US bans certain artificial food dyes, brands with iconic colours may need to evolve, says Ryan Spence, senior creative at Born Ugly
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Category ReportSauce of inspiration: trends in table sauces 2025
BrewDog’s been hitting the sauce. But not in the way you’d expect
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NewsHeinz adds zero added sugar & salt ketchup with 35% more tomatoes
Promising a ‘richer, bolder’ taste the NPD was developed in response to consumer requests, said Heinz
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NewsHeinz adds Little Beanz with ‘hidden veggies’ for toddlers
Suitable for 18 months and up, Little Beanz feature mashed and whole haricot beans
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NewsKraft Heinz eyes new deals as Berkshire Hathaway leaves board
The company cut its annual sales and profit outlook this month after a sixth straight quarter of revenue decline
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NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
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NewsMedia Bites 9 May: trade deals, tariffs and empty shelves
It was wall-to-wall trade deal talk yesterday, with Trump calling the US-UK agreement ‘comprehensive’, despite it being anything but
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NewsHeinz rebrands Tartare Sauce as Fish & Chips Sauce to broaden appeal
Billed as ‘Tartare 2.0’, the NPD is ‘a herbier, creamier condiment’ than the original, according to Heinz
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NewsWeightWatchers files for bankruptcy amid GLP-1 drug boom
WeightWatchers said it was navigating a ‘rapidly evolving weight management landscape’
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NewsEd Sheeran launches ‘hottest sauce yet’ through Tingly Ted’s brand
The NPD was ‘not for the faint-hearted’, Tingly Ted’s warned
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NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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Comment & OpinionHeinz is taking a gamble with its Dreamz recipe campaign. Or is it?
Don’t be surprised if Heinz goes for a Beanz flavour that is a talking point rather than a crowd pleaser
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NewsKraft Heinz seeks packaging innovators for global R&D challenge
Startups have just over a week left to enter the competition
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Analysis & FeaturesFuture-proofed food: commodities battle climate change and crop disease
As climate change and disease make crops less predictable, scientists are making contingency plans: cultivating new varietals, battling bugs and pioneering new growing techniques
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NewsKraft Heinz posts fourth straight quarter of missed sales targets
The food giant is battling sluggish demand for its products
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Comment & OpinionIn a VUCA vortex, supermarkets and suppliers need to hold hands
Volatility, uncertainty, complexity and ambiguity have become the norm. Retailer-supplier collaboration will be necessary to help the industry through it
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NewsKraft Heinz names UK MD following Jojo de Noronha departure
Marta Pilczuk took the UK leadership role this month
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NewsHeinz and Lean Kitchen Network launch Brekkie range into WH Smith
The range comprises All Day Brekkie Wrap, All Day Brekkie Sub and Egg & Bacon Brekkie Wrap