All articles by Jeremy Garlick
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Comment & OpinionGet out of your business bubble and spot the baby elephants
Identify the biggest issues and ignore the hype. Then put a plan in place, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionIf Pret’s golden days are over, where does it go next?
Pret has reported a 3% increase in like-for-like sales but signalled a strong focus on value for money going forward, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFood innovation teams face an uphill, but vital, battle
Without our food designers we’d still be eating boiled mince and potato and drinking mead, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionPowerPoint is a necessary evil. But it doesn’t have to be dull
Strive for fewer words, fewer numbers, and fewer slides, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe common survey pitfalls that pollute consumer insight
It’s important we don’t debase gold-standard shopper data with the impurity of rubbish surveys, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe power of ‘magic numbers’ in supplier storytelling
‘Magic numbers’ is the idea that one or two numbers are more persuasive in a story than many numbers, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat supermarkets can learn from Gousto and HelloFresh
Offer consumers real help with main meals and you’re a long way to being a great food company, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to capture retailer imagination with category visions
Everyone wants category growth but much category work is too flat, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThree ways suppliers can influence the retailer tribe
Work to become a trusted advisor but be prepared to show some edge when it comes to dealing with buyers, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionLook beyond the ‘penetration is king’ dogma
When it comes to growing your brand, listen to your intuition and don’t be led by popular theories, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionPost Office scandal shows the perils of bowing down to data
The Post Office provides a cautionary tale about being blindly led by data, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThree key ways to get results from your category strategy
Senior roles in retailers are about prioritisation, so it’s important to establish your category’s importance for this audience, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionMeal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionM&S x Zoe hype shows how to ‘rocket launch’ innovation
If you want to get a product launched successfully, it requires rocket-fuelled propulsion, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionCould Pret’s subscription scheme work in grocery?
You have to admire Club Pret, but it may carry risks, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHow to get your ideas heard by buyers
It’s not easy to get heard by retailers, but it’s easier if you demonstrate your credibility and positivity, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFour ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionFour ways your company can better invest in its people
If we mean it about people being our most important asset, we have to keep them at the top of our minds, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhy we should question our faith in data
The great companies and the best people in our industry are not data-led – they are data-influenced, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionKit Kat cereal and Corona Tropical are brand extensions too far
It is safer for brands to operate within their core proposition and expand only where relevant into adjacent spaces, says Jeremy Garlick, partner at Insight Traction