Latest NPD
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News
Goodfella’s pizzas now HFSS compliant following reformulations
The changes have been made ‘without compromising on taste’, according to Goodfella’s owner Nomad Foods
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Comment and Opinion
Think carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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News
Alpro launches raft of NPD including extended protein range
The Danone-owned brand has launched six SKUs including plant-based protein drinks, alternatives to yoghurts and two bestselling variants in a new pack size
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Category Report
Soft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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News
Cadbury rolls out new non-HFSS snacking range
The new non-HFSS Cadbury range Brunch Light launches at the end of April
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Category Report
Yoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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News
Highland Spring enters flavoured water category with HFSS-compliant trio
The flavours will hit Tesco stores from April onwards
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Promotional Feature
Why reformulation to reduce sodium is needed - and why it just got easier
Sodium is widely used in food manufacture to enhance flavour, but overconsumption can carry severe health risks, and replacements to date have come with their own problems. So, how can suppliers reformulate to reduce sodium while retaining the flavours consumers love?
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Category Report
Snack bars trends 2024: Will fibre become the ‘new protein’?
Amid growing public attention on gut health and its link to brain function, will fibre be the ‘new protein’ in the snacking world?
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News
PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Category Report
Diary drinks trends 2024: Cornering the café crowd
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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News
Proper adds chickpea snacks inspired by global cuisines
The NPD was developed in response to shoppers’ growing appetite for ‘exciting, punchy’ flavours, said Proper
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News
The Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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Comment and Opinion
Food innovation, not HFSS ad bans, will improve our health
Those still feigning not to know what UPF denotes are being deliberately hyper-literal in order to muddy what’s otherwise pretty clear water, says Leo Campbell, co-founder at Modern Baker
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News
Coca-Cola targets flavoured colas segment with lemon flavour relaunch
Coca-Cola previously axed a lemon flavoured cola in the UK in 2006
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News
Nakd expands range of functional snack bars with Fruit & Fibre duo
The launch will be backed by a digital push, including a partnership with nutritionist Michelle Braude
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News
Pringles relaunches Sizzl’n spicy crisps range as Hot
The range will debut with five variants, offering varying levels of intensity
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News
Weetos adds limited-edition Chocolate & Honeycomb cereal
The NPD has launched exclusively into Asda on a promotional offer
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News
Sensations adds ‘classic’ crisps aimed at over-55s
Offering a ‘modern twist’ on traditional flavours, the crisps were ‘sure to be a hit with shoppers’, according to Walkers
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Comment and Opinion
Marmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing