The Black Farmer, led by Wilfred Emmanuel-Jones, is marking Black History Month with a short film.

Emmanuel-Jones narrates the film, the full version of which begins with a series of distressing images of slavery. He eloquently refutes racist historical narratives, highlighting the roles of black poets, musicians, scientists and soldiers throughout the ages. “We have been here all along and will be here for all time,” he states, proudly holding the union flag.

It’s not an advert as such, but it works to dispel the apparent incongruity of marking BHM via two new sausage SKUs. The money raised from their sale will, along with funds from a wider campaign, go to the Mary Seacole Trust and the Black Cultural Archives.

A powerful statement.