Morrisons has created what it is claiming to be the UK’s “easiest-to-buy Christmas dinner” with a dinner box that shoppers can order online and get delivered in time for Christmas Day.
The “luxury” box went on pre-sale on the Morrisons website yesterday (13 October) and contains 16 festive staples for £50 including delivery.
These include a British turkey parcel serving between four to seven people in addition to “all the trimmings”, ranging from pigs in blankets to stuffing, cranberry sauce, goose fat, deep-filled mince pies, a cheese board and yule log – all from Morrisons’ premium The Best own label range.
With many families across the country self-isolating or avoiding supermarkets, and continuing uncertainty over Covid restrictions over the festive period, Morrisons said its “one-stop shop” Christmas Dinner Box would “take the stress out of festive food shopping”.
There was “no need” for shoppers to beat the queues, select their items or even book a delivery slot, the retailer added. The boxes will be delivered to customer doorsteps on 22 and 23 December and will arrive in “a specially developed box so that items remain cold and fresh until they reach customers’ fridges”, Morrisons said.
“We want to take the stress out of Christmas food shopping and give customers the ultimate hassle-free Christmas dinner to enjoy,” said Aidan Buckley, food to order director at Morrisons. “In a difficult year, this is the simplest way to get your Christmas meal.”
The launch of Morrisons’ Christmas box follows a move by the retailer last month to ramp up its delivery of food boxes after seeing a huge spike in demand since new coronavirus restrictions were announced.
Demand rose 56% in one week last month, morrisons said, with new measures including allowing customers to opt for a weekly, fortnightly or monthly food box delivery so they can receive a regular and predictable home delivery.