Children’s fruit snacking brand Bear is venturing into snack bars.
The range will debut with two non-HFSS flavours, made from a mixture of oats and real fruit: Forest Fruit and Carrot Cake. Both flavours are high in fibre, made with 100% natural ingredients and contain no added sugar.
They will roll into Asda, Ocado and out-of-home channels on 1 September (rsp: £2/4x27g).
The individually wrapped bars – which are targeted towards children aged 6-10 – were “perfect for lunchboxes”, said Bear. They would help ensure there was “choice for parents as their child grows and needs change”, it added.
Bear marketing manager Stephanie Armstrong said the NPD filled “a current gap in the market for a kids’ snack bar that is both delicious and a truly healthier option”.
“Our consumer research has been very positive, with four out of five people saying they would buy the product for their child, already showcasing demand.”
Bear will launch a TV ad on 22 August, as well as a digital campaign and shopper marketing to coincide with the start of the new school year.
The brand relaunched its non-HFSS Alphabites cereals last week to improve their taste and refresh their packaging.
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