Lindt is launching a duo of upmarket vegan chocolate bars.
The posh chocolatier has created two plant-based bars – Lindt Classic Recipe Vegan Smooth and Lindt Classic Recipe Vegan Hazelnut made from “a combination of premium cocoa blended with gluten-free oat drink and smooth almond paste”.
However the brand said it hoped they would appeal not just to vegan shoppers but to coeliacs and those following a gluten-free diet as a lifestyle choice.
“With a record one in three Brits now drinking plant-based milk, new Lindt Classic Recipe Vegan Smooth and Lindt Classic Recipe Vegan Hazelnut bars will be a popular on-the-go snack or at-home indulgence throughout the year for those choosing a vegan diet.”
The bars will roll into Sainsbury’s, Amazon and Lindt’s chocolate shops from January (rsp: £3/100g). Lindt will come up against the likes of Cadbury, which made its debut in vegan chocolate in October with a duo of ‘Plant Bars’.
October also saw Lindt mount a challenge to Cadbury in hot chocolate with the launch of its own hot chocolate powder.
These moves come on the back of a standout year for Lindt in retail: the brand added £34.8m to its value this year, growing by almost a quarter (23.1%) to £185.9m [NielsenIQ 52 w/e 17 July 2021].
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