Plant-based energy drinks brand Tenzing is targeting the sports nutrition market with a duo of just-add-water energy powders.
Each sachet contained 160mg of natural caffeine plus carbohydrate, providing the brand’s “biggest energy hit yet”, it said.
Billed as an “easy to drink pick-me-up”, they are intended to be mixed with 500ml of water.
They have launched in two flavours – Original and Raspberry & Yuzu – and are available to buy via Amazon and Unnu (rsp: £2.49-£19.99/29g-10x29g).
The sachets had twice the functional ingredients of its 250ml drinks range and contained a “triple hit” of natural caffeine, vitamin C and electrolytes, it said.
They provided “the ultimate natural energy boost before, during, or after a stint of prolonged exercise or extreme activity”, it added.
Tenzing founder Huib van Bockel said consumers had expressed demand for a “zero carbonation” energy drink option.
He added: “After years of recipe testing, I’m so excited to launch our range of natural energy powders – another shake up in a market dominated by artificial players.”
Last month, the brand announced that it had been certified as a B Corp.
It scored 85.3 in the B Corp Assessment, scoring highly in the air and climate category thanks to its dedication to funding air pollution research with Imperial College London, it said.
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