Classic British dessert brand Angel Delight has added a duo of jellies inspired by on-trend bubble tea.
Called Angel Delight Bubble, the ambient desserts combined “the joy of jelly” with “a burst of flavour and a pop of texture similar to that of bubble tea”.
Multipacks in Strawberry Jelly with Strawberry Boba, Mango Jelly with Passionfruit Boba, and Lemonade Jelly with Strawberry Boba will roll into Sainsbury’s stores on 7 September (rsp: £2.85/four pots), ahead of a wider rollout.
The NPD would “inject new energy into the jelly category to attract new consumers and help retailers drive incremental sales”, Angel Delight predicted.
“Bubble tea isn’t just a drink – it’s a cultural moment,” said Rob Watson, brand director at Angel Delight owner Premier Foods. “With Angel Delight Bubble Jelly, we’ve captured the flavour and fun of the famous popping boba and created a dessert that’s as bold and bubbly as it is delicious.
“The new dessert is set to surprise shoppers and help retailers ride the wave of this unstoppable trend.”
The launch of Angel Delight Bubble will be supported by a nationwide social media campaign, kicking off at the end of September.
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