Aqua Glow appoints ex-Red Bull exec as CEO

Sparkling collagen drinks brand Aqua Glow has appointed former Red Bull executive Daniel Beatty as CEO.

Having launched last year, Aqua Glow has landed listings with Boots, Holland & Barrett, WH Smith and Ocado alongside distribution in over 100 independent retailers. The brand is also stocked on Amazon and TikTok Shop.

It has now appointed Beatty to “lead the next phase of growth as the business accelerates its UK and international expansion”.

Beatty bought “extensive international beverage experience” to Aqua Glow, the brand said, pointing out he had “held senior leadership roles with Red Bull across Asia and China before leading Glanbia’s Asia business through a period of significant growth and transformation”.

He left Glanbia in 2024 and has since founded his own consultancy business for beverage and wellness companies called A2A. 

“What attracted me to Aqua Glow was the strength of the consumer proposition and the scale of the opportunity,” Beatty said. “Women’s wellness has become one of the most significant growth areas in health and wellbeing, yet relatively few beverage brands have built products specifically around those needs.

“The foundations are already in place: strong distribution, industry recognition, a clear brand position and a highly engaged consumer audience. The focus now is on scaling the business internationally and building a globally recognised functional beauty drinks brand.”

Jamie Gripton, co-founder of Aqua Glow, added: “We’ve seen a fundamental shift in how consumers approach wellness. People increasingly want solutions that fit effortlessly into their daily routines rather than adding another supplement, powder or capsule to their day.

“From the outset, our ambition was to create a product that combines efficacy, convenience and taste in a format people genuinely enjoy drinking. The response from retailers, consumers and investors suggests we’re tapping into a significant long-term category opportunity.”