Deliveroo has secured an exclusive partnership with Robert Dyas, marking the retailer’s first move into on-demand delivery.
The deal comes in the same week Deliveroo announced it had won back food chain Honest Burgers, which has made a return to the aggregator app.
Customers across the UK, including in London, Bristol, Oxford and Brighton, can now order from 90 Robert Dyas stores – almost the entirety of the retailer’s estate – from a range of 6,000 products that “support a variety of different home and garden missions”.
“For over 150 years, Robert Dyas has been a trusted name on the British high street, helping customers solve everyday problems around the home,” said Theo Paphitis, chairman of Robert Dyas.
“This new partnership with Deliveroo allows us to bring that all-important convenience to customers faster than ever before,” he added.
The deal follows a “surge in demand” for the home & kitchen category on Deliveroo, with the number of items sold up by nearly 25% year on year in 2025, making it one of the platform’s fastest-growing categories.
Robert Dyas is the latest in a growing number of non-food retailers joining the Deliveroo platform.
Deliveroo made its move beyond takeaways and groceries in 2023 with the launch of Deliveroo Shopping, which allows consumers to “seamlessly order a range of retail products, from electronics to petfood and flowers to toys”. Partner retailers include Ryman, The Entertainer, The Perfume Shop, HURR and Accessorize.
Last week, the aggregator app announced it had signed an exclusive deal with online beauty retailer Lookfantastic, giving app users access to a range of more than 300 skincare, haircare, make-up and wellness products for delivery within as little as 20 minutes.
Its efforts to capture demand in takeaways continue. Yesterday Deliveroo revealed it had won back burger chain Honest Burgers to the platform, with users now able to order from its restaurants across London, Reading, Windsor and Bristol city centre.
More UK locations are set to follow in the coming weeks, including Liverpool, Manchester, Cardiff, Cambridge and Brighton, taking the total to more than 40 restaurants nationwide.
Honest Burgers had previously opted to come off the Deliveroo platform “due to a change in the delivery strategy”.
“Honest Burgers is a much-loved British success story, and we couldn’t be more pleased to have them back on the app,” said Rob Harris, VP merchant and chief revenue officer at Deliveroo.
“We pride ourselves on our ability to help our restaurant partners reach new customers and drive growth both on and off our platform. We’re excited to make Honest available to the many millions of customers using Deliveroo,” he added.
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