Grocer 33 mystery shops relaunches, pitting stores against local competition

Shopping basket in supermarket

Source: Getty Images

From this week, mystery shoppers for the Grocer 33 will shop all five supermarkets in a single location to make each win even more meaningful

The Grocer is upping the ante with major enhancements to its flagship Grocer 33 mystery shopping competition for the start of the new annual competition kicking off this week.

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