B&M-owned Heron Foods has unveiled its value Christmas dinner deal, promising “huge savings” on a feast for four.
However, at £15, or £3.75 a head, the frozen food retailer’s deal comes in pricier than offers from Aldi, Lidl and even Sainsbury’s.
Aldi and Lidl’s deals both serve eight for under £12 – less than £1.50 a head – while Sainsbury’s serves six for £13.31, working out at £2.21 a head.
Unlike those, Heron’s deal does not include a whole turkey.
Heron Foods Shoppers can choose from two centrepieces – a stuffed turkey breast joint (800g) or gammon joint with maple glaze (600g).
They can then choose any six of the following sides: sprouts with bacon (400g), chantenay carrots & herb butter (400g), red cabbage & apple (350g), mixed roasted veg (500g), cauliflower cheese (680g), 12 pigs in blankets (240g), basted roast potatoes (700g), beef dripping Yorkshire puddings (252g), and dauphinoise potatoes.
Bought individually, items in the meal would come to £23.77, meaning shoppers can save £8.77 on the bundle.
The deal is available in Heron Foods stores until “early January” – longer than Aldi, Lidl and Sainsbury’s offers, which are due to be in stores from 19-24 December.
Both Aldi and Lidl’s deals consist of 3.05kg whole fresh turkey, Yorkshire puddings (15-pack) stuffing mix (two packs), potatoes (2kg), sprouts (500g), carrots (1kg) and parsnips (500g). Aldi’s offer comes in at £11.75 for the meal while Lidl’s was priced at £11.85 at the time of writing.
Sainbury’s deal involves exclusive Nectar loyalty scheme prices. It consists of a standard small turkey weighing 2.995kg, carrots (1kg), sprouts (1kg), parsnips (500g), white potatoes (2kg), 12 pigs in blankets (260g), gravy granules (170g) and sage & onion stuffing mix (170g).
Sainsbury’s has also thought of vegetarians, unveiling a meat-free option with a plant-based Wellington as the centrepiece, albeit slightly more expensive, at £13.82 for six, or £2.30 per person for the meal.
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