PepsiCo is to discontinue Smiths Tomato Snaps crisps to focus on its more popular snacks.
The snack manufacturer has confirmed the final batches of the spicy tomato snacks will be available to purchase from wholesalers, shops and online stores over the next few weeks, as reported by the BBC.
Snaps are a curved, rectangle-shaped extruded snack, made with potato starch and potato granules, produced at PepsiCo’s Walkers factory on Newark Road, Lincoln.
PepsiCo said: “Smiths Tomato Snaps have had a great run and will always hold a special place in our history, but evolving our portfolio allows us to focus on making more of the brands and flavours people love.”
A PepsiCo spokesperson added: “We know that fans of Snaps will be sad to see them go, and we’d like to thank them for giving the brand their support over the years.”
PepsiCo’s Newark Road factory, built in 1937, was originally known as the Smith’s Potato Crisp factory. Today, it is largely dedicated to the production of Quavers, producing 500 million packs of the snacks each year.
PepsiCo sold two million kilos of Smiths crisps in 2024, including Tomato Snaps, Frazzles, Chipsticks and Scampi Fries. Grocery sales of the snacks brought in £26.1m [NIQ 52 w/e 7 September 2024].
Meanwhile, PepsiCo sold 6.9 million kilos of Quavers through the tills over the period, with value sales hitting £129.7m.
In August, PepsiCo proposed a restructure of its UK operations, putting 560 jobs at risk across its Leicester, Coventry and Lincoln sites.
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