Tesco and Boots loyalty data to be used to flag early signs of cancer

tesco store checkout clubcard pay customer worker (5)

Source: Tesco

By analysing past purchases of over-the-counter medications, Imperial College London researchers hope to ‘reveal subtle trends which could be used to flag the early signs of disease’

Tesco Clubcard and Boots Advantage Card loyalty data is being analysed by researchers in a study to assess whether customer purchase patterns can indicate early symptoms of cancer.

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