All Ranging and merchandising articles – Page 3
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KVI TrackerYeo Valley takes first move into meat with launch of organic beef burger
Yeo Valley’s burger launch comes a week after it snapped up yoghurt brand The Collective
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Comment & OpinionLow-quality challenger pitches bring the movement down
Every time a challenger brand overpromises and underdelivers, or submits a time-wasting application, it makes buyers that bit more cautious about newness, says Thea Alexander, CEO at YF
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NewsSuncare challenger Altruist makes Tesco debut with eight SKUs
Altruist’s mission is to ‘reduce the incidence of skin cancer through the increased use of quality sunscreen’
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NewsAsda ends 100% British chicken pledge as it sources from Germany
The move ends the long-running convention where all major UK supermarkets sourced only British fresh chicken
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NewsTesco doubles Biotiful range in gut health push
The supermarket increased the range stocked by Biotiful from seven to 15 SKUs
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KVI TrackerThe Jolly Hog shrugs off sluggish sausage and bacon markets to boost sales
The brand had benefitted from increased supermarket listings and rising consumer demand for meat, said co-founder Olly Kohn
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InterviewsZuber Issa: it’s back to basics for EG’s Man on the Move
Having ‘changed the forecourt sector for the better’ with EG, and learning from the ‘beast’ that is Asda, Zuber Issa is turning his focus to EG On The Move
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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NewsTom Parker Creamery unveils ‘category first’ Bedtime Milk
The brand’s new functional milk is infused with botanicals to ’combat stress and promote good sleep’
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
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Comment & OpinionTrendy categories are fragile. Here’s a Prime example
Mistaking fleeting conformity for long-term commitment is a gamble that can leave once-thriving categories struggling to survive, says Chris Blythe, director of The Brand Nursery
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Range PreviewHighlights from M&S Food’s revamped slow cooked meat range
M&S Food has given its slow cooked range a refresh, adding new international flavours and convenient solutions
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NewsAsda sued for copyright infringement over mandarin orange variety
The French company Nadorcott has accused Asda of stocking shelves with Tang Gold mandarin oranges and infringing its plant breeding rights
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NewsNanna Tate launches prepared potatoes range into Tesco
The range includes Seriously Crispy Chips, Super Crunch Roasties, Super Scrumptious Mash and Yummy Cheesy Mash Bake
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Comment & OpinionLook beyond the ‘penetration is king’ dogma
When it comes to growing your brand, listen to your intuition and don’t be led by popular theories, says Jeremy Garlick, partner at Insight Traction
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News‘Momentous’ launch as Meatly adds first lab-grown dog treats
A limited run of Chick Bites, produced with plant-based dogfood brand The Pack, go on sale at Pets at Home in Brentford on Friday
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Range PreviewPretzel eggs and apple crumble hot cross buns: Co-op Easter range 2025
Highlights include items in its premium Irresistible range, with two new premium chocolate eggs and two new inventive hot cross bun varieties
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Comment & OpinionSupermarket imitations of brands are rife. Here’s why
Grocery retailers are always looking for new products and very rarely will come up with a brand new idea, says Ged Futter, director of The Retail Mind
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Comment & OpinionGaming set-ups are an untapped opportunity for fmcg
The gaming set-up has become a canvas for self-expression and brands can integrate themselves by understanding what gamers want, says Emma Thompson, head of agency at Golley Slater
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Range PreviewCroissant Easter eggs and hot cross bunettones: Waitrose Easter range 2025
This year’s range highlights premium confectionery, bold bakery additions and playful products to delight shoppers of all ages