Sainsbury’s is partnering with Just Eat to offer grocery deliveries to customers across the UK, in what is the third partnership the grocer has signed with a major delivery platform.
From January, customers will be able to order Sainsbury’s groceries and household essentials via the Just Eat app, which will then be delivered by Just Eat couriers, “in under 30 minutes”, the companies announced on Monday.
The partnership will expand to more than 175 stores by the end of February, Sainsbury’s said. More than 3,000 products will be available.
“Just Eat will offer another fast and convenient way for customers to get Sainsbury’s groceries delivered to their door,” said Siobhan McMullan-Finnegan-Dehn, director of e-commerce at Sainsbury’s.
The partnership comes eight months after the retailer extended its contract with Deliveroo into more than 300 stores nationwide.
It also has a smaller-scale partnership with Uber Eats, which started in May 2020, and its own in-house, rapid delivery service ‘Chop Chop’, which aims to provide customers with up to 25 items, within one hour.
“We are always on the lookout for more ways to make our customers’ lives easier and we look forward to working with Just Eat and to serving more shoppers with even more great value and quality Sainsbury’s products,” McMullan-Finnegan-Dehn added.
Just Eat director of strategic accounts Amy Heather said the company is excited to be working with Sainsbury’s to bring customers even more choice and flexibility.
It’s Just Eat’s second tie-up with one of the UK’s traditional big four supermarkets following a launch across five Asda stores from January 2022. last month it also announced an inpending trial across 50 Co-op stores. The service is expected to expand to over 1,000 Co-op stores by spring.
Across UK grocery, Just Eat also works with Central England Co-op, Lincolnshire Co-op, Spar and Booker-owned symbols Budgens, Londis and Premier.
It’s the latest in a long line of tie-ups between supermarkets and rapid delivery companies, as grocers seek to widen their reach, and choice available to customers. In April, Deliveroo expanded a partnership with Waitrose to more than 220 stores nationwide.
Just Eat COO Jörg Gerbig told The Grocer in March that the company was focused on expanding its presence in grocery sector, despite being late to the game compared with its sector rivals Deliveroo and Uber Eats.
There’s also been a string of tie-ups with rapid delivery platforms, as the courier companies try to speed up their service and stock reliability. It includes a partnership between Just Eat and Getir, to deliver across Europe.
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