All Talking Shop articles
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Comment & OpinionGive thanks to our remarkable food industry workers
The food industry is full of exceptional people doing exceptional work in these difficult times, says Eagle Eye’s Tim Mason
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Comment & Opinion
Why full-service media agency planning is best for brands and retailers
A one-agency approach means there is less scope for miscommunication and more of a focus on achieving the brand’s objectives, says Matt Lee, MD at Capture
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Comment & Opinion
Marketers have yet to seize the opportunity of ‘through the line’ communication
Retailers and brands are swimming in consumer data, yet struggling to know what to do with it, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
Don’t ‘take care of number one’ in Brexit planning. Industry must pull together
Retailers, suppliers and trade bodies should work together on contingency planning, says David Sables, CEO of Sentinel Management Consultants
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Comment & Opinion
Customer data is everywhere. Make sure you put it to work
Knowing your customer to serve them better is just one way this decade will be data-driven, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
What can retailers learn from Tesco’s approach to plant-based?
Tesco successfully offers shoppers value and differentiation, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How digital can influence shoppers’ specific convenience needs
Shoppers want to be sure of where they can get specific items at the right price, says Google’s Harry Walker
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Comment & Opinion
Proximity marketing offers quick-thinking brands a smarter way to target shoppers
Brands can now make use of geo-targeted digital display ads, location-targeted social media and out-of-home advertising, says Matt Lee, MD at Capture
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Comment & Opinion
Four key challenges for suppliers seeking retailer traction
To get investment and support requires complex thinking across four dimensions, but very simple communication, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How to support – and benefit from – the online spend of millennials this Christmas
Understanding how millennials differ from other generations is key, says Google’s Harry Walker
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Comment & Opinion
How retailers can optimise digital marketing spend for suppliers
It’s almost 2020, but we’re still in the dark ages when it comes to media estates, says Matt Lee, managing director at Capture
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Comment & Opinion
China’s huge Singles’ Day event shows value of direct digital communications
The use of digital provides a performance marketing element to big events that can be used to measure effectiveness, says Tim Mason
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Comment & Opinion
Good storytelling is crucial for suppliers hoping to engage retailers
Making change happen in stores is easier when suppliers present a problem, an idea and a solution, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
How food and drink businesses can meet consumer desire to do good
Consumers are searching veganism, eco-packaging and organic, says Google’s Harry Walker
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Comment & Opinion
What can we learn from the Chinese giants leading the way on data-driven digital strategy?
All companies will need to become tech-driven, says Tim Mason, CEO of Eagle Eye
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Comment & Opinion
Suppliers can get traction with retailers by customising their offer
Range, marketing support and engagement are all vital, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
The future of e-commerce could be in consciously decoupling
Headless commerce can help marketers be more innovative and agile, says Rita Harnett, e-commerce partner of Wavemaker
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Comment & Opinion
Voice technology has to evolve before it can revolutionise shopping
There are several frictions voice tech needs to overcome to change shopping habits – not least becoming more convenient, says Capture’s Matt Lee
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Comment & Opinion
Customers are demanding - so meet their needs with your digital experience
Regular auditing of your online offering will help you pinpoint areas for improvement, says Harry Walker of Google
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Comment & Opinion
How Nike and Alibaba are adding value with data-driven experiences
Alibaba, Nike and Dixons Carphone have a competitive edge with recent data-driven innovations, says Tim Mason, CEO of Eagle Eye
