asda store rollback promotion (2)

Source: The Grocer

Asda was the cheapest shop for 20 of our products, exclusively so for 15

Asda’s winning streak continued this week with a basket that easily beat its full-range rivals on price.

Asda’s £63.31 total was 4.5% cheaper than second-placed Tesco and secured its eighth victory out of the first 10 weeks of the current Grocer 33 year.

Asda was cheapest for 20 products and exclusively so for 15 – three times more than its nearest rival. In a week when many families are preparing to go back to school, Asda was cheapest for several lunchbox staples including Walkers crisps, Soreen lunchbox loaves, Dairylea Dunkers and Frubes.

Tesco was £2.97 behind. Its £66.28 basket was exclusively cheapest on five SKUs, including jazz apples, mushrooms and Tenderstem broccoli on Clubcard promotions. And with a 0.6% reduction across the basket, Tesco was the only retailer this week to have cut prices year on year.

 

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Asda was 6.3% cheaper than Morrisons (£67.56). Morrisons was exclusively cheapest for Penguins and Fruit Shoots and, thanks to a deep discount, also on the Oyster Bay sauvignon blanc for parents who may be toasting a return to normality.

In fourth place this week, Sainsbury’s (£68.18) was exclusively cheapest for just the Birds Eye chicken fillets. It offered a price-cut promotion whereas three rivals included the same SKU in a ‘buy four’ multibuy.

Waitrose’s promotions were the deepest this week. Discounts totalled £6.45 and reduced its basket total by 8.6%. However, it managed just one exclusively cheapest item, with a 20% discount on the Hovis Seed Sensations loaf. Waitrose was £11.79 more expensive than Asda and £6.92 more than Sainsbury’s.

On average, our basket cost 2.3% more than last year and 4.4% less than a month ago, with every retailer showing a month-on-month reduction.

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