All Trends articles – Page 18
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Analysis and Features
10 ultra-indulgent, luxury treats launching for Easter 2021
From designer cakes to golden mini eggs, here are this year’s poshest Easter launches
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Analysis and Features
Getir, Weezy and Zapp: the rapid delivery players leaving Deliveroo in the dust
A slew of rapid grocery delivery startups are launching in the UK, capitalising on a growing appetite for delivery in as little as 10 minutes
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Promotional Feature
By brick or by click: Omnichannel grocery after the lockdown
The grocery industry has evolved massively in the last year. So how can retailers continue to meet shoppers’ needs today and tomorrow?
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Comment and Opinion
Supplier sales teams lack the expertise to thrive in an omnichannel world
Account managers need to learn how to drive comprehensive strategies that make them indispensable, says David Sables, CEO of Sentinel Management Consultants
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Comment and Opinion
Let’s hope lockdown scratch cooking does away with the UK’s ultra-processed diet
Consumers have had more time to cook over the past year – and now there should be no going back, says Joanna Blythman, food journalist and author of Swallow This
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Comment and Opinion
True insight is about understanding customers, not data
Companies know the importance of shopper insight but boil it all down to sales metrics, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Why immunity should be a long-term focus for food and drink
To stand out, brands need to talk about immunity in ways that imbue gravitas, empathy and convey wellness credentials, says Mandy Saven, director of consumer lifestyle at Stylus
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Analysis and Features
Can Wrap’s new household food waste campaign work?
Wrap is hoping Nadiya Hussain will have the ‘Attenborough effect’ for food waste in homes
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News
Seafish announces domestic catch marketing campaign
The activity forms the latest part of the public body’s 20-year Love Seafood campaign
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Analysis and Features
What purchase intent tells us about how supermarkets have fared in the pandemic
New research by merchant payment provider Dojo has analysed the performance of various UK industries through the pandemic. So how did supermarkets fare?
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Comment and Opinion
How and why the pandemic is prompting consumers to make new food choices
The latest data demonstrates how health, on-demand services and ethical beliefs are driving change, says Harry Walker, industry head of grocery retail at Google
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Comment and Opinion
Four petcare trends set to take 2021 by storm
What trends will emerge in pet care as millennials collide with the world of pet ownership?
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Analysis and Features
Five western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis and Features
Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Comment and Opinion
The attributes every food company needs to address the climate emergency
Being brave, honest and consistent will help food companies go a long way in sustainability progress, says Dan Crossley, executive director of the Food Ethics Council
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Analysis and Features
The eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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News
Organic sales hit 15-year high as locked-down shoppers flock to category
Soil Association Certification’s 2021 Organic Market Report revealed a 12.6% increase in organic food and drink sales to £2.79bn last last year
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Comment and Opinion
The three big post-pandemic challenges facing food companies
Channel shifts, sustainability concerns and adventurous consumers will shape the landscape, says Jeremy Garlick, partner at Insight Traction
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News
Fruit & veg sales booming under lockdown, says Tesco
The retailer said its stores were breaking records on a weekly basis for a range of products
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Comment and Opinion
Restricting HFSS promotions could have unintended consequences for consumers
Removing promotions could increase the price of consumers’ food shops, says Kate Halliwell, chief scientific officer, FDF