All Trends articles – Page 18
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Category ReportA feast for families: Dairymen ice cream category report 2023
Family tubs are the only sector of ice cream in volume growth, with sales driven by affordable prices and traditional flavours
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Analysis & FeaturesThe UK’s 10 favourite chocolate brands 2023
All but one of the top 10 chocolate brands – Lindor – has grown value
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Comment & OpinionGrocery delivery is not profitable and stores are the casualties
Online grocery may be the future but the pace of transition is causing death by a thousand cuts, says David Sables, CEO of Sentinel Management Consultants
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Analysis & Features10 charts explaining UK attitudes to sweets and confectionery
Need proof that sweets make people happy? Here it is: more people buy candy to boost their mood than for any other reason, according to our poll of 1,000 shoppers about their attitudes to sweets. And most people will purchase them every week
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Analysis & FeaturesThe UK’s 10 most popular sweets brands 2023
Rowntree’s has overtaken Maynards Bassetts to be the UK’s second biggest candy brand
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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Comment & OpinionHas a wet summer opened the promotional floodgates to margin erosion?
With July seeing the wettest weather since 2009, manufacturers turned to increased promotional investment to stimulate demand, says Alex Lawrence, senior strategic insight director at Circana
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Category ReportA crying shame for hipster coffee
Eye-watering price hikes are getting coffee shoppers in a tizz – and they’re being tempted away from trendy brands
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Comment & OpinionHow brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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Analysis & FeaturesImmunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements
We’ve quizzed 1,000 VMS shoppers to get to the heart of their health concerns and reasons for buying. So, what’s making VMS shoppers tick in 2023?
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Comment & OpinionSustainable products aren’t an easy sell in tough economic times
It has never been more difficult to create and translate a green product point of difference into bottom line growth, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionRetailers must prove their value as consumer confidence sinks
The unsettled nature of the economy creates the perfect recipe for an ever-cautious consumer, says Oliver Vernon-Harcourt, head of retail at Deloitte
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ProfilesMy food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
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Comment & OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment & OpinionIs It Cake Too? Minor tweaks, specific skills, easily guessed imitations
The object-or-cake trend was already old hat by the time the first one came out
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Comment & OpinionFood waste: four game-changing strategies we can all adopt now
Progress on food waste so far is insufficient but where we need to focus action is clear, says Sebastian Munden, chair of Wrap
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Comment & OpinionWhat fmcg can learn from Apple and VW
The benefits of thinking differently about category management are clear for both brands and shoppers, says Andrew Hovells, strategy director at Live & Breathe
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Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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NewsSelf-checkouts causing customer service levels to fall
Average customer service scores fell by an average 1.2ppts in the Grocer 33 annual mystery shopping survey