All Trends articles – Page 20
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Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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Analysis & FeaturesImmunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements
We’ve quizzed 1,000 VMS shoppers to get to the heart of their health concerns and reasons for buying. So, what’s making VMS shoppers tick in 2023?
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Comment & OpinionSustainable products aren’t an easy sell in tough economic times
It has never been more difficult to create and translate a green product point of difference into bottom line growth, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionRetailers must prove their value as consumer confidence sinks
The unsettled nature of the economy creates the perfect recipe for an ever-cautious consumer, says Oliver Vernon-Harcourt, head of retail at Deloitte
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ProfilesMy food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
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Comment & OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment & OpinionIs It Cake Too? Minor tweaks, specific skills, easily guessed imitations
The object-or-cake trend was already old hat by the time the first one came out
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Comment & OpinionFood waste: four game-changing strategies we can all adopt now
Progress on food waste so far is insufficient but where we need to focus action is clear, says Sebastian Munden, chair of Wrap
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Comment & OpinionWhat fmcg can learn from Apple and VW
The benefits of thinking differently about category management are clear for both brands and shoppers, says Andrew Hovells, strategy director at Live & Breathe
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Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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NewsSelf-checkouts causing customer service levels to fall
Average customer service scores fell by an average 1.2ppts in the Grocer 33 annual mystery shopping survey
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Comment & OpinionNew York Fancy Food Show 2023: seven emerging trends
Joyful marketing and ‘flavour pearls’ were on the menu, says Chris Blythe, director at The Brand Nursery
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NewsGrocer Gold Awards 2023: Britain’s favourite supermarket
Tesco crowned Britain’s Favourite Supermarket in survey of 7,000 shoppers
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ReportsWhy more lunches for kids include sandwiches
UK children have tucked into 308.4 million packed lunches in the past year
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ReportsWhat’s for the chop as Brits cut lunch spend?
Chicken korma, lasagne and the like “are likely to be the biggest beneficiary of cost-saving cooking measures”
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Comment & OpinionWe must stop our ‘success or failure’ mindset on innovation
We must start measuring innovations by their vitality, says Ramon Melgarejo, MD at NIQ Bases
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NewsSavant app sees chefs earn commission on product recommendations
The Savant app features hours of free content from a long list of Michelin-starred chefs
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Comment & OpinionWhat can fmcg industry expect as pricing decelerates?
The more optimistic view is that companies will be able to use the relief from lower costs to spend more on marketing and promotion, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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Comment & OpinionHow to win shoppers with last mile sustainability initiatives
Sustainable delivery and packaging now has to be considered as part of a holistic approach to the entire customer journey, says Mark Geden, head of strategic planning at Tribal