All Trends articles – Page 14
-
Analysis & Features
10 charts proving own label is leaving brands in the dust
Record inflation and squeezed incomes have taken a toll on branded food and drink, with Kantar reporting own-label goods now account for a record 63% of grocery volume
-
Reports
Why pickles are heating up on social media
A strange vegan snack is taking the nation by storm
-
Analysis & Features
Do customers believe in greedflation? What are they doing to counter it?
More than 90% of British consumers would try a new brand if their usual choice went up in price due to inflation
-
Analysis & Features
10 foodie feasts inspiring ‘bring a board’ parties for Eurovision 2023
A food board for each country in the bookies’ top 10 to win Eurovision. Have the guests at your viewing party screaming ‘douze points’ for these themed dishes
-
News
Pastry sales soar as Brits make their own coronation quiches
Retailers such as Asda have taken to creating bundles of ingredients to put quiches together at home
-
Comment & Opinion
There’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
-
Comment & Opinion
Six key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
-
Whitepapers
3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
-
Comment & Opinion
How ChatGPT could change the game in food and drink marketing
Generative AI could have implications for marketing, recipe generation, accessibility and more, says Garry Williams, head of MAD business at Unit9
-
Analysis & Features
Why the DTC model is struggling post-Covid
Stuck-at-home consumers were captivated by direct-to-consumer offerings. But as they have returned to shops, many brands have followed
-
Comment & Opinion
Don’t leave consumer insight to the marketing team
There’s no point in spending money on insight if your organisation doesn’t take full advantage of it, says Jeremy Garlick, partner at Insight Traction
-
Comment & Opinion
Stagnation, innovation and Britain’s Biggest Brands
Inflationary pressures have led to many businesses maintaining, rather than growing, their portfolios
-
Analysis & Features
City BBQs, vegan appetites and budget constraints: 10 charts on barbecues
As summer approaches, what are Brits putting on the barbie? And how do habits differ between age, location and gender?
-
Comment & Opinion
Gen Z can see through the empty words of businesses. They want real leadership
Gen Z are looking for leaders who take responsibility for their role in the food system, says James Toop, CEO at Bite Back 2030
-
Comment & Opinion
Profitability isn’t a dirty word. It’s fundamental to challenger brands
The focus on growth with massive expenditure and low ROI has wrongly overtaken the focus on long-term profitability, says Barty Walsh, co-founder at Ordo
-
Comment & Opinion
Five things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
-
Comment & Opinion
How gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
-
Promotional Features
Understanding the grocery shopper to win in 2023 and beyond
Shoppers are facing a multitude of challenges, but understanding their changing motivations can help brands unlock growth throughout 2023 and beyond. Here, Focus Insights explores these motivations and the latest grocery trends.
-
Analysis & Features
What about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
-
Analysis & Features
The eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence