WATCH: Mastering the multichannel minefield: Which digital channels are worth the investment for fmcg?

The last mile in consumer goods has never been more fragmented.

From d2c to rapid delivery apps, social commerce and retail websites, there are now a huge array of digital channels via which brands can market and sell their products.

But with both time and budgets limited, how can they best distribute their resources across these digital channels in order to optimise results?

The reality is no single business can excel at each and every channel available to them. Nor should they try. Instead it’s critical to find the right mix for their brand, balancing the need to drive transactions, with creating brand awareness, loyalty and even a sense of community.

So how can they best find that balance? And, once they have, how can they best leverage the power of digital to benefit their brand?

That’s what this Grocer Vision webinar, in partnership with Accenture, will explore, digging into detail on what is out there right now, what each channel can offer, and how teams can match this to their needs as a business to craft the right digital mix.

Plus, you’ll get the chance to put your omnichannel questions to our panel.

Taking place on 24th November at 11am, this is an exclusive opportunity to learn from leading experts on how to optimise your digital strategy in the years ahead.

Missed the webinar or want to watch it again? Click here to login or Register now 

Meet the pannel:

Tash Fairweather
Senior strategy manager, Huel
Tash is responsible for defining and shaping Huel’s overarching strategy, working across the business on Product, Market, and Channel strategy. Additionally, she leads on global pricing, cost saving initiatives, and company-wide business planning and communication. She started her career as a Strategy Consultant at L.E.K. Consulting where her passion for innovative, consumer-facing brands was born. Prior to joining L.E.K., she read Philosophy, Politics & Economics as an undergraduate at the University of Oxford.

Nevine El-Warraky
Managing director, global consumer goods & services lead, Accenture Song
Nevine is the Accenture Song Global Consumer Goods Lead and specialises in growth strategies, digital transformation, commerce evolution and marketing operating models. Nevine has over 30 years marketing and consultancy experience, having spent the first 10 years of her career as an operational marketer at Unilever working across various categories and geographies. This was followed by a period at Reckitt Benckiser Group running their Home portfolio in the UK.

Nikki Vadera
Marketing & digital (consumer brands) director, Henkel
Nikki Vadera joined Henkel as marketing director, laundry & home care for UK & Ireland five years ago. Vadera’s focus has been driving growth in the laundry and homecare market through disruptive and innovative communications. Her aim is to challenge and break conventional stereotypes using targeted and tailored communications.

After completing her degree in international management at the University of Manchester, Vadera completed her CIM Professional Diploma in marketing, where she gained valuable experience at Danone, L’Oréal and latterly Dorel, where she was head of marketing, before moving to Henkel.

In 2022, Henkel announced it was merging its laundry & home care and beauty care divisions globally, jointly named Henkel Consumer Brands. As part of this merge, Vadera was promoted to marketing and digital (consumer brands) director.

Yann Riviere
Director of connected commerce Europe & Australia, General Mills
With 20 years of FMCG experience in roles at P&G and General Mills – 10 of these in eCommerce - Yann Riviere is currently Director of Connected Commerce Europe and Australia at General Mills (UK). His role focuses on driving growth in digital channels and connecting brand experiences to commerce.

Megan Tatum
Freelance journalist and mediator
Formerly features editor at The Grocer magazine, Megan now works as a freelance features journalist. Covering topics spanning retail, technology, health and sustainability, she writes for a variety of publications, with by-lines in The Guardian, The Times, Wired UK and MIT Tech Review.