bakery news

wheat crop

Bakers dismiss call to axe wheat treated with glyphosate Subscription

20 Jul 2016 | By Daniel Selwood

Soil Association asks leading supermarkets and bakery brands to reject chemical


Warburtons marks 140 years with emoji social media push

19 Jul 2016 | By Daniel Selwood

Social media campaign #140Years celebrates the brand’s history in 140 emojis

hovis farmhouse bread

Hovis looks to tempt premium bread fans with Farmhouse duo Subscription

14 Jul 2016 | By Daniel Selwood

Hovis is attempting to claw back the £59.8m lost in value sales in the past year


Wessanen snaps up Mrs Crimble’s gluten-free brand Subscription

11 Jul 2016 | By Edward Devlin

The organic food company behind the Clipper Tea, Kallo and Whole Earth brands has snapped up gluten-free cake maker Mrs Crimble’s.

Mark Simester

Warburtons marketing director Mark Simester appointed Soreen MD

06 Jul 2016 | By Ellis Hawthorne

Simester will take up the new role on 8 August after spending four years as marketing director at Warburtons

Stag Bakeries

Stag Bakeries invests £525,000 in new facilities and machinery

21 Jun 2016 | By Daniel Selwood

The Hebridean business hopes to give its brand broader appeal

happy bread

Coultons loses vehicle licence for fraudulent qualifications Subscription

17 Jun 2016 | By Ellis Hawthorne

Happy Bread stripped of vehicle licence after untrained drivers were supplied with fraudulent qualification cards

waitrose cauliflower cheese sourdough

Waitrose adds cauliflower cheese sourdough to bread range Subscription

15 Jun 2016 | By Daniel Selwood

The supermarket has hailed cauliflower as “the vegetable of the moment”

Genesis crafty

Genesis Crafty sets up Magherafelt baking academy Subscription

13 Jun 2016 | By Daniel Selwood

Students will work towards a food industry-recognised FDQ Level 2 Diploma

Creative Nature

Creative Nature adds two chia baking mixes to range

01 Jun 2016 | By Beth Gault

The superfoods range will be available in Asda from July

hovis white bread revamp

Hovis soft bread gets softer as everyday range gets a revamp Subscription

27 May 2016 | By Daniel Selwood

The bagged loaf has been given refreshed packaging meant to highlight its improved softness


Warburtons leads Brit ranks in Kantar's 2016 Brand Footprint Subscription

20 May 2016 | By Daniel Selwood

British brands continue to outperform foreign counterparts in UK in consumer affections

bells of lazonby

Bells of Lazonby bakes up sales rise Subscription

10 May 2016 | By Edward Devlin

Bakery group Bells of Lazonby has increased sales by more than 13% and grown its profits to continue the rapid expansion experienced in recent years.

Finsbury cake production

Finsbury Food Group adds former Co-op marketing director to the board

20 Apr 2016 | By Edward Devlin

Finsbury Food Group has appointed Zoe Morgan as non-executive director as Edward Beale steps down after 13 years.

Nish Kankiwala

Nish Kankiwala to take over at Hovis as Martyn Wilks retires Subscription

19 Apr 2016 | By Daniel Selwood

Kankiwala joined two years ago as executive chairman

fletchers bakeries bread

Fletchers Bakeries back in the black under Finsbury Subscription

15 Apr 2016 | By Alec Mattinson

The morning goods & specialist bread supplier reported a pre-tax trading profit of £5m in the 15 months to 27 June 2015

bakery bread

David Wood resurgent after factories revamp Subscription

08 Apr 2016 | By Edward Devlin

The own-label bakery has grown rapidly from a standing start in 2008, breaking into the latest Grocer Fast 50 at number 2

Aldi Baketime recall notice

Baketime Aldi, Happy Shopper & Bestway snack products recalled

30 Mar 2016 | By Daniel Selwood

The recall affects biscuits, cakes and other snack items made at Baketime’s Middlesbrough facility

genius cinnamon bagels free from

Genius Gluten Free launches first bagels as part of NPD trio Subscription

03 Mar 2016 | By Daniel Selwood

Plain and Cinnamon & Raisin variants are rolling out now

hovis sunflower and pumpkin

Hovis plans range of limited edition 'with bits' bread NPD Subscription

26 Feb 2016 | By Lisa Riley

Hovis is going down the limited-edition route with a small loaf that promises to be a ‘healthier’ choice

free fajita kit

BFree to roll free-from lines into Morrisons stores

16 Feb 2016 | By Daniel Selwood

Multigrain Wraps, Quinoa & Chia Seed Wraps and Fajita Kits will be in as many as 486 branches

Joeys Easter range

Irwin's bakery wins Tesco listings for Joeys Easter buns

15 Feb 2016 | By Lisa Riley

Three variants will hit shelves in 450 stores

Roberts Bakery Bibby Distribution

Roberts Bakery extends Bibby distribution for Northants push

09 Feb 2016 | By Ellis Hawthorne

Roberts says it is in good hands after extending Bibby Deal


Sainsbury's recalls own label bread over metal fear

19 Jan 2016 | By Daniel Selwood

The retailer has offered a full refund to customers who bought recalled loaves

new york bakery bagels joe wicks

'Body Coach' Joe Wicks to advertise New York Bakery Co bagels Subscription

15 Jan 2016 | By Simon Gwynn

A TV ad, ‘A Taste of New York’, will debut on 18 January and run until mid-February

Paul Hollywood

Why bakery brands can no longer rely on Mary and Paul Subscription

21 Jul 2016 | By Amy North

Is GBBO’s momentum running out?

kermit one use

Who are you calling muppet? Bread & Bakery Category Report 2016 Subscription

06 May 2016 | By Daniel Selwood

Just one big three bread brand has managed to shift more loaves in the cutthroat climate of the past year


Bread needs a Killer thriller to be fit for the future Subscription

05 May 2016 | By Rob Brown

The wrapped bread market has lost almost £140m in the past year

hovis good inside

Deeper deals take big slice of bread sales Subscription

18 Dec 2015 | By Vince Bamford

Few have escaped unscathed from the battlefield of the wrapped bread market

asda christmas cake pops

Asda Cake Pop Kit: Acid Test Subscription

26 Nov 2015

After years of weak sales, the cakes category is in healthy growth

pie cream tea one use

Pastries & Meat Snacks Category Report 2015 Subscription

20 Nov 2015 | By Emma Sturgess

Posh piemakers have spotted people’s passion for a premium pie, boosting value back into growth. Can volumes follow suit?

mary berry

Mary Berry: the Big Interview Subscription

19 Nov 2015 | By Amy North

Mary Berry has built a successful condiments brand and turbocharged home baking sales. So what’s next?

dell ugo foccacia

Dell'Ugo Focaccia Italiana Mixed Olive & Tomato: Acid Test Subscription

06 Nov 2015 | By Simon Gwynn

Few products have suffered more painfully in the price war than wrapped bread

Home Baking one use

Home baking category report 2015

24 Jul 2015 | By Amy North

Prices are on the up in the home baking aisle despite the soaring influence of the discounters. Can the new Bake Off series sustain growth?

focus on bread, basket of bread

Baking brings home the danger of odours in marketing Subscription

28 May 2015 | By Simon Gwynn

If fresh bread is the nation’s favourite smell, what’s up with in-store bakeries? Simon Gwynn explores.

dough for balls web resize

Are men the future of the baking market? Subscription

20 Apr 2015 | By Amy North

Nearly half of all British men bake at least once a week, according to our exclusive research

dr oetker surprise inside cupcake

Dr Oetker prepares for Mug Cake launch

17 Apr 2015 | By Amy North

Video: We sent deputy category reports editor Amy North to Leeds to get baking with Dr Oetker and find out what’s coming next from the Doc’s innovation pipeline…

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