bakery news

Martyn Wilks Hovis

Ex-Dairy Crest boss Martyn Wilks named CEO of Hovis Subscription

18 May 2015 | By Vince Bamford

Former Dairy Crest MD Martyn Wilks has today (18 May) picked up the reins as chief executive of Hovis Ltd.

Kingsmill new design range

Kingsmill gets new look as it tries to turn around fortunes

13 May 2015 | By Vince Bamford

A week after The Grocer revealed value sales of the brand’s bread had crashed £75m year-on-year, Allied has announced a redesign

Cake Angels melts

Cake Angels claim baking first with new product

12 May 2015 | By Lisa Riley

‘Baking melts’ – pieces of microwavable candy that can be used as a coating, a dip or moulded into decorations - are available in three variants

dell u go focaccia bread

Dell'Ugo introduces Italian focaccia bread range Subscription

07 May 2015 | By Lisa Riley

Fresh pasta brand Dell’Ugo has expanded into the bread market with chilled focaccia…

genius duck

Genius bakery goes online for 'biggest-ever' ATL ad campaign Subscription

07 May 2015 | By Vince Bamford

Genius is launching what it claims is the biggest-ever above-the-line advertising investment in free-from bakery…

kingsmill great white

Big bread brands lose over £120m in sales

07 May 2015 | By Vince Bamford

More than £120m has been wiped off the combined bread sales of the UK’s three biggest brands…

Joey's Irwin's Tesco

Irwin's bakes up Tesco deal

07 May 2015 | By Andrew Don

Irwin’s will supply more than a million packs of Joeys to Tesco annually and the listing of the two lines increase the Co Armagh bakery’s annual business with Tesco by 10%


Dr Oetker adds Mug Cake range to the mix Subscription

27 Apr 2015 | By Amy North

The three-strong Mug Cake range will be in Asda and Sainsbury’s from June in rich chocolate, chocolate chip and lemon flavours 

udi gluten free bread

Udi's Gluten Free bags Waitrose listing for 16 lines Subscription

20 Mar 2015 | By Simon Gwynn

Udi’s Gluten Free has won a Waitrose listing for 16 products…

Fabulous Bakers range

Fabulous Bakin' Boys rebrands as The Fabulous Bakers, promises 'back-to-basics' Subscription

17 Mar 2015 | By Vince Bamford

“The team is really excited to be the first mainstream branded bakery to use only natural, honest kitchen-cupboard ingredients with no artificial nonsense”

kingsmill 50/50

Tesco to delist Kingsmill bread

16 Mar 2015 | By Vince Bamford

The Tesco delisting is a further blow to a brand that has been hit particularly hard by ongoing pressures on the wrapped bread market

Spice Tailor Naans

The Spice Tailor brand expands into naan breads

03 Mar 2015 | By Lisa Riley

TV chef and cookery writer Anjum Anand has added a range of naans to her Indian brand The Spice Tailor.

Toms Pies

Ocado to carry premium pie brand Tom's Pies

27 Feb 2015 | By Simon Gwynn

Premium pie company Tom’s Pies has secured a listing in Ocado.

Roberts Bakery bread ads

Roberts Bakery running first-ever TV campaign

12 Feb 2015 | By Lisa Riley

Roberts Bakery has launched its first TV push and rebranded its white bread as ‘soft and fluffy’.

Hovis soft white bread

Sainsbury's drops Hovis loaves to 75p in bread price war Subscription

05 Feb 2015 | By Vince Bamford

Sainsbury’s has intensified the price war in the bread category by slashing large Hovis loaves to just 75p and its own-label bread to 55p.

stallone warburtons rocky

Sylvester Stallone to star in Warburtons TV ad campaign

23 Jan 2015 | By Vince Bamford

As Rocky he was the heavyweight champion of the world, but has Sylvester Stallone got what it takes to sell bread?

Mark stanworth

Mark Stanworth steps in as interim CFO at Hovis Subscription

16 Jan 2015 | By Vince Bamford

Hovis has announced it is seeking a new chief financial officer – while still looking to fill…

average price of a loaf of bread

Bread: branded loaf falls to 78p - but average price creeps up Subscription

16 Jan 2015 | By Vince Bamford

Milk has been in the spotlight after Asda cut the price of four-pinters to 89p…

naan flat bread indian food

Eid family back in charge as Aryzta spins out Honeytop Subscription

09 Jan 2015

Swiss food group Aryzta is spinning out its £80m UK-based flatbreads division Honeytop into a joint venture…

cake pink chef

Finsbury Foods sees 4% first quarter sales uplift

26 Nov 2014 | By Alec Mattinson

Finsbury Foods updated the market on its current trading ahead of its AGM today, announcing that sales revenue grew to £57.3m for the first four months of its financial year.


Homepride backs Wallace & Gromit charity push

15 Nov 2014 | By Vince Bamford

Homepride has launched limited-edition packs of flour…

Genesis crafty

Genesis Crafty launches speciality loaves into Waitrose Subscription

11 Oct 2014 | By Vince Bamford

Northern Irish baker Genesis Crafty is launching three branded speciality loaves…

Finsbury cake production

Finsbury to double in size with Fletchers Group acquisition

10 Oct 2014 | By Vince Bamford

Finsbury Food Group has acquired morning goods and specialist bread supplier Fletchers Group for £56m.


Cranks taps trend for bread enhanced with added vegetables Subscription

03 Oct 2014 | By Vince Bamford

Licensed bread brand Cranks is being expanded with a range of flavoured loaves containing vegetables…

one direction cake

Finsbury says investment key to flourishing in baked goods

27 Sep 2014 | By Vince Bamford

Only businesses willing to invest will flourish in the baked goods market, says Finsbury Food Group boss John Duffy…

dough for balls web resize

Are men the future of the baking market? Subscription

20 Apr 2015 | By Amy North

Nearly half of all British men bake at least once a week, according to our exclusive research

dr oetker surprise inside cupcake

Dr Oetker prepares for Mug Cake launch

17 Apr 2015 | By Amy North

Video: We sent deputy category reports editor Amy North to Leeds to get baking with Dr Oetker and find out what’s coming next from the Doc’s innovation pipeline…

hovis white bread

Asda delists seven Hovis lines including 800g white & wholemeal Subscription

16 Jan 2015 | By Vince Bamford

Asda has delisted several leading Hovis bread lines from its range…

kingsmill great white

Bread: Warburtons loses £54m as Brits ditch it Subscription

19 Dec 2014 | By Vince Bamford

Brits have bought the equivalent of 93 million fewer loaves of bread in the past 12 months…

sponge cake

The Great British Bake Off finale: perfectionism triumphs

09 Oct 2014 | By James Halliwell

To the final of The Great British Bake Off, and everyone was on splendid form…

Jane Asher

Jane Asher talks to The Grocer about her hit bakeware range Subscription

04 Sep 2014 | By James Halliwell

Actress and cake maker Jane Asher talks to The Grocer about her hit bakeware range for Poundland…


Bread suppliers switch on to exciting taste fusions Subscription

30 Aug 2014 | By James Street

Craft baker Robert Didier is to launch a loaf of bread made with Champagne and 24-carat gold…

99p Store 12

99p Stores' bakery concept: in pictures Subscription

13 Aug 2014 | By Eleanor Ross

99p Stores has opened a new store format in Northampton with an in-store bakery, takeaway coffee and a vastly expanded fresh food offering. The Grocer took a tour.

99p Stores

99p Stores thinks big in Northampton Subscription

13 Aug 2014 | Updated: 14 Aug 2014 | By Eleanor Ross

99p Stores’ Abington Street branch is the first of a brand new concept for the chain. What’s it like?

baking stuff

Bake Off is back, bringing a welcome pastel hue to the world

08 Aug 2014 | By James Halliwell

With Gaza and Ukraine threatening apocalypse, has there ever been a better time for The Great British Bake Off to return?…

Pacman baking

Home Baking Category Report 2014

26 Jul 2014 | By Natalie Brown

Value sales of baking ingredients through the major mults have fallen 1.1% over the past year, while volumes have sunk…

Pacman baking

Focus on Home Baking Subscription

24 Jul 2014 | By Natalie Brown

Sales are flagging and the discounters are increasingly making a move on the sector. How can the mults and brands respond?…

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