Archive of all category reports
Most recent first...
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Category ReportHow suppliers are building back trust in babycare
No category demands trust more than babycare – and that trust has been seriously shaken
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Category ReportParents trade ambient pouches for chilled meals
BBC Panorama’s 2025 investigation into babyfood appears to have been detrimental to the sector
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Category ReportEco nappy claims fall short of ASA’s standards
Sustainability remains a significant challenge in babycare – particularly in disposable nappies
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Category ReportBabyfood suppliers vow to reformulate following investigation
Not all babyfood brands featured in BBC Panorama’s 2025 investigation have suffered declines
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Category ReportBrands clean up recipes to meet new guidelines
Babyfood market leader Ella’s Kitchen, which featured heavily in BBC Panorama’s 2025 investigation, seems eager to improve its nutritional credentials
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Category ReportFormula prices continue to rise post CMA findings
Infant formula brands have had a challenging couple of years
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Category ReportWhy supermarkets are getting behind organic food & drink
Some 67% of shoppers are choosing to buy organic products despite them carrying an 11% premium over conventional goods. What’s behind its success?
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Category ReportRegen-ag claims unstandardised, warns NGO
Organic food is facing stiffening competition from products marketed on so-called regenerative agriculture practices
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Category ReportShoppers choose organic for eco and health benefits
The organic boom isn’t only good news for organic farmers and the retailers they supply
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Category ReportPrices between organic and non-organic narrow
Organic goods cost an average of 11% more than non-organic ones
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Category ReportHow retailers are growing their organic offerings
The credit crunch bit a huge chunk out of organic food and drink 2008
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Category ReportWhy shoppers are embracing the power of pulses
The category NIQ classifies as “dried veg & pulses” is worth an extra £3.8m, having grown volumes 7.4% in the past 12 months
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Category ReportHow nutritious beans and pulses became trendy
It’s little wonder more and more health-conscious Brits are turning to beans and pulses as a source of both trendy nutrients
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Category ReportElevated flavours and superior quality: the brands jazzing up pulses
When it comes to innovation in pulses, there are plenty of brands ready to stress its importance – and the parts they’ve played in revitalising the market
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Category ReportRestaurant trends filter into home cooking
Beans and pulses are ‘being name-checked on menus as chefs embrace their versatility and ability to deliver bold, global flavours’
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Category ReportRice lags behind beans & pulses on the environment
Beans and pulses are good for people’s health – and better for the planet
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Category ReportRice: ‘exciting and affordable’
Despite the craze for pulses, there’s still room for rice on people’s plates
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Category ReportNoodle brands tap health trend to stem declines
Sales of noodles are in decline, according to NIQ’s read of the market
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Category ReportHow geopolitical events are creating challenges for oils
Suppliers of edible oils likely thought they could breathe easier at the end of 2025, but the market has since been upended