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Category ReportSocial media trends take pasta and sauces global
How are suppliers and retailers responding to pasta lovers’ changing needs? Which viral recipes are inspiring NPD? And how are cost pressures impacting the category?
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Comment & OpinionWorld foods is where free-from was 20 years ago. It needs its trailblazers
World foods is a £1.8bn category with no agreed identity and no standout brands, says The Black Farmer’s Alex Emmanuel-Jones
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Range PreviewGingerbread doughnuts and duck toast: Morrisons ‘The Best’ Christmas range 2026
Morrisons is working with more than 2,500 farmers and producers across its Market Street Christmas range
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NewsAllergen-free granola brand Nakey Bakey wins £100k in funding after ScotMid listing
The funding came after Nakey Bakey won ScotMid’s Scottish Favourites competition, securing a listing in the symbol’s Co-op stores across Scotland and distribution through wholesaler JW Filshill
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NewsNomo and Bluey team up on free-from Advent calendar
The calendar is filled with 24 chocolate treats behind Bluey-themed doors
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NewsKallø launches Popped Corn Cakes to tap clean label snacking trend
The range will launch in Waitrose this month and Tesco from August
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Category ReportWhy free-from comes with a premium price tag
Why is free-from food so expensive? And what impact will those high prices have on further growth?
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NewsFortnum & Mason reveals winners of its annual ‘Open Call’ challenger brand scheme
The 15 businesses will gain a listing on Fortnum’s shelves and be displayed in its Piccadilly windows
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Category ReportNoodle brands tap health trend to stem declines
Sales of noodles are in decline, according to NIQ’s read of the market
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Feature SynopsisFocus On Free From: 11 July
Free-from food products often come at a higher price than their standard counterparts – but this gap appears to be widening
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NewsPulsin returns to growth following investment
The group told investors this morning that Pulsin was now ‘well positioned’ for further expansion
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NewsDoughlicious unveils dairy version of its chocolate chip gelato bites
Doughlicious has launched a dairy take on its Chocolate Chip & Non-Dairy Gelato Bites, developed after ‘years of fan requests’
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NewsAltura takes controlling stake in Squirrel Sisters snack brand
The acquisition will make Altura the third equal partner in a triad with founder Gracie Tyrrell and existing investor GFT Retail
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Guide ToThe Grocer Guide To Free From & Plant Based
Both the plant-based and free-from categories are increasingly innovating in a way that mirrors traditional consumption cues, with flavour and convenience to the fore, attracting greater interest from a wider audience.
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NewsPlant milk machine maker Mylky snapped up by free-from specialist Tooru
Mylky’s machines allow consumers to make their own plant milk, from conventional ingredients such as oat, rice, or almond – or more exotic items like chestnuts, beets or hemp seeds
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NewsEat Real extends snacking lineup with multiseed tortilla chips
The sub-range was designed to elevate the ‘dip-and-share occasion’, said Proper Snacks
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Range PreviewPistachio mini eggs and carrot cake hot cross buns: Sainsbury’s Easter 2026
Sainsbury’s has launched its Easter range for 2026 focusing on premium eggs, Nectar pricing and free-from
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Range PreviewCherry bakewell hot cross buns and vegan raspberry & dark chocolate eggs: Asda Easter 2026
Highlights from Asda’s Easter 2026 line-up include a pistachio & Himalayan salt white chocolate egg and a caramel, pretzel & honeycomb milk chocolate egg
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Range PreviewSticky toffee eggs and jelly-stuffed hot cross buns: Tesco Easter 2026
Viral dessert-inspired flavours dominate Tesco’s Easter 2026 lineup, with sticky toffee, caramelised biscuit and pistachio featuring across the range
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NewsEat Natural adds fruit bars in ‘edible wafer paper’ to reduce mess
The bars are described as ’balanced and convenient’ snacks for children and adults