Archive of all whitepapers
Most recent first...
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WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.
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WhitepapersWhere food and beverage margins really leak: and how to plug them
Margin erosion rarely comes from one big expense. It builds quietly across formulation, packaging, compliance and sourcing. This guide maps where the cost leaks hide – and shows how AI-powered product lifestyle management (PLM) turns them into more profitable products.
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WhitepapersIs AI the future of fleet safety?
Learn the latest on how global logistics leaders are harnessing AI and smarter tech to keep fleets on the road – giving retailers a strategic edge as insurance costs soar
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WhitepapersThe hidden trap in EU packaging compliance: fibre fails
With EU packaging regulations tightening, CPG brands face a three-way squeeze on compliance, performance and cost. Read the latest analysis to cut through the noise.
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WhitepapersThe markets, categories and trends driving fmcg growth to 2029
Global fast-moving consumer goods sales are rising. So is private label. New data from Euromonitor sets out what that means for brands.
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WhitepapersBuilding fair and transparent fmcg supplier–retailer relationships
In a market where volume growth is strenuous, discover how suppliers can protect margin and strengthen retailer partnerships through independent, evidence-based reconciliation – showing why transparency is a practical advantage, not just a buzzword.
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WhitepapersIs your grocery basket strategy future-proof?
A new report from Savi reveals UK grocery shoppers are returning to physical stores in record numbers while demanding instant, frictionless rewards to maintain brand loyalty in an value-driven market.
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WhitepapersHow data-driven tech helps food firms boost compliance
Ensuring safety while maintaining compliance can be a huge challenge for food businesses. Discover how new data-driven technology is helping manufacturers stay ahead in today’s competitive and regulated market.
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WhitepapersExplore practical ways to protect your margins
A perfect storm of headwinds is presenting UK convenience retailers with challenges in relation to maintaining profitability. Without support or investment, profit growth may be a pipe dream for many retailers for the foreseeable future.
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WhitepapersWhat’s next for UK grocery retail packaging
New research from packaging consultancy Aura has uncovered significant gaps between UK grocery retailers’ public sustainability commitments and in-store packaging reality. Download their whitepaper to learn more.
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WhitepapersHow LHF regulation is rewriting food marketing
Britain’s food marketing is entering a new era – with consumers already thinking beyond the latest high-fat, salt and sugar (HFSS)/less healthy food (LHF) advertising rules. To understand how expectations, regulation and brand responsibility are shifting, Dentsu conducted a nationally representative study of 1,020 UK adults ...
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WhitepapersDiscover the secrets to successful innovation
What can you learn from the world’s most innovative brands? Get the lowdown on how bolder thinking and smarter execution can take your business to the next level – including real-world insights you can action today.
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WhitepapersEmerging trends in UK food and drink 2026
Health, value and innovation are reshaping the food and drink landscape. Vypr’s latest report explores how evolving shopper priorities - from clean labels to portion-aware snacking - are redefining what it means to eat well in 2025.
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WhitepapersRethinking plastic: A guide to smarter sustainable packaging
Is plastic still part of the sustainability story? Uncover what 500 European experts think about recycled plastic, consumer expectations, and the myths holding brands back.
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WhitepapersFrom margin loss to margin gain: a profit recovery guide for FMCG suppliers
As costs rise and profit margins shrink, many UK suppliers are feeling the pressure despite strong sales. This report uncovers what’s driving the gap between revenue and return and offers practical, expert-led strategies to recover lost margin without damaging relationships.
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WhitepapersWhat’s driving shopping decisions in 2025
UK shoppers are starting to feel cautiously optimistic. But that doesn’t mean they’re ready to go back to old habits. Download Dentsu’s latest report to discover the trends shaping retail and how brands can stay relevant, responsive and ready for growth.
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WhitepapersHow tech investment is shaping the future of consumer goods
As AI and machine learning rapidly redefine industries, staying ahead means understanding where innovation and investment intersect. This whitepaper from TELUS Consumer Goods reveals the key technologies and trends shaping the future of consumer goods so you can stay competitive in the digital era.
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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WhitepapersGenerational wealth: targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.