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Sneaky snapper facilitates Amstel’s creepy friendship project
By Mark Dishman2026-04-24T14:30:00
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
Beer brand Amstel – founded by two friends in 1870 – reckons ads for its category are mostly to blame for corny, “unrealistic” images of friendship, and has an interesting approach to putting it right.
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