The HFSS ad ban is coming – but does anyone know what it means?

Katy Perry just eat advert still did somebody say

Despite a series of interventions by the government, there is still a degree of legal uncertainty over exactly what will and won’t be allowed once the much-delayed legislation lands for real in January

There are less than two weeks to go before a voluntary ban by the food industry and media broadcast giants marks the beginning of a new era for HFSS advertising, or rather the lack of it, on our TV screens and online.

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