Mark Dishman
Mark is The Grocer's chief sub-editor.
Contact info
- Tel:
- 01293 610232
- Email:
- mark.dishman@thegrocer.co.uk
- Comment and Opinion
Jason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
- Comment and Opinion
I Could Never Go Vegan: a positive, persuasive plant-based argument
The film takes us through all the reasons offered for not going vegan, and patiently argues against them
- Comment and Opinion
Marmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
- Comment and Opinion
Animal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
- Comment and Opinion
Milliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
- Comment and Opinion
Greggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
- Comment and Opinion
Chicken Nugget: could bizarre Netflix comedy kick off Korean poultry trend?
Will humanising the nugget hurt sales? If Chicken Run couldn’t manage it, probably not
- Comment and Opinion
Chocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
- Comment and Opinion
Kerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
- Comment and Opinion
Just Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
- Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
- Comment and Opinion
Cadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
- Comment and Opinion
Pot Noodle’s office slurper disgusts colleagues… and viewers
The idea is to reaffirm Pot Noodle’s ‘no nonsense’ status, cementing its appeal to rebels
- Comment and Opinion
Ferrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
- Comment and Opinion
Doritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
- Comment and Opinion
Richard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
- Comment and Opinion
The Taste of Things: cooking first, love story second in film feast
Tran Anh Hùng’s film opens with 20 minutes of Juliette Binoche at work in a 19th-century kitchen
- Comment and Opinion
Magnum faces down fakery in ‘Stick to the Original’ push
‘He bought fake Magnum,’ muses a woman as she unpacks the shopping her partner has bought. ‘What else has been fake in this relationship?’
- Comment and Opinion
Cadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
- Comment and Opinion
Burger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’