All Gen Z articles – Page 5
-
Promotional VideosHow porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
-
Comment & OpinionHow to foster loyalty among ‘fickle’ Gen Z shoppers
Generation Z has carved out a reputation for being a bit fickle, says Rachel White, MD UK&I at NIQ
-
NewsJacob’s adds Bites crackers aimed at younger shoppers
The crackers are oven-baked with a ‘moreish, crispy, crunchy texture’
-
Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
-
ProfilesMy food & drink job: Maddy Hooton, brand manager, Takis
Brand manager Maddy shares how she stokes the flames of gen Z’s viral obsession with spicy Takis
-
InterviewsThe Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
-
Comment & OpinionWhy we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink
-
Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
-
NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
-
WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
-
Comment & OpinionWhy don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
-
Analysis & Features10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
-
Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
-
NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
-
NewsMcVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
-
NewsSidemen launch exclusive Sides range into Iceland Foods
Iceland has already developed a pipeline of new products that will launch over the coming months, including into new categories
-
Comment & OpinionToo hot to handle? The dangers of gen Z’s addiction to spice
Fuego, Flamin’ Hot, Volcano… just some of the flavour descriptors on ultra-spicy snacks gaining popularity among young shoppers
-
NewsDenmark recalls Korean noodle brand Samyang for ‘poisoning’ risk
Consuming large quantities of chilli poses a particular risk to children and frail adults
-
Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
-
Comment & OpinionThe next retail revolution will be in-store experiences
Consumers, especially gen Z, increasingly seek experiences over acquiring products, says Sara Parrish, experience strategy director at Imagination