All Ambient articles
-
NewsMr Kipling adds duo of microwaveable brownie puddings
The NPD would attract new customers seeking ‘decadent dessert’ to the cake aisles, said Mr Kipling
-
NewsBranston adds Chilli Piccalilli to ‘re-engage’ pickle fans
The launch will be supported by a digital media campaign, including recipe videos
-
InterviewsFreja bone broth founders: ‘the stock cube deserves to be killed’
The founders of Freja want to deliver the killer blow to stock cubes – by establishing their brand as front of mind in the ‘not full of shit’ world of bone broth
-
NewsWhite Rabbit adds ‘first’ gluten-free biscotti and gnocchi
The biscotti is made using a traditional method and recipe, according to White Rabbit
-
Category ReportThe big tomato fight: trends in canned & ambient foods 2025
Brands’ ambient tomato products are battering own label as they cash in on scratch cooking, provenance and the fallout from a BBC exposé
-
NewsFuel10k adds high-protein soups and noodles in innovation spree
‘By utilising our R&D and innovation expertise we’re now taking the brand into new categories,’ said owner Premier Foods
-
NewsSacla’ launches quartet of add-water pasta pots into grocery
The pots would appeal to ’younger shoppers who seek out convenience’, said Sacla’
-
NewsMr Kipling adds non-HFSS Lunchbox cake slices, containing real fruit
The innovations offered shoppers a ‘permissable treat’ for lunchtime, said Mr Kipling
-
NewsDel Monte launches competition with Lawn Tennis Association and Jodie Burrage
The ‘Serve Up a Summer of Tennis’ campaign is part of a broader initiative to promote the relationship between an active lifestyle and the ‘goodness Del Monte offers’
-
NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
-
NewsBatchelors launches ambient ready meals range into Sainsbury’s
The meals were ‘specifically targeted towards busy professionals’ said Batchelors
-
NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
-
NewsDole makes Erik Hamel Europe MD, replacing Isabelle Spindler-Jacobs
Hamel joined Dole as finance director in 2020
-
NewsNescafé enters ambient RTD coffee with iced latte duo
The drinks could could not be easier to prepare, Nescafé said
-
Category ReportJust what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
-
NewsBen’s Original and Dolmio add ambient meals in category shake-up
The NPD forms part of Mars’ ’multi-year’ plan to reshape the ready meal landscape
-
NewsTilda unveils trio of ambient ready meals for ‘time-poor’ shoppers
Ready in two minutes, the meals each provide one of the reccomended 5 a day
-
NewsCookie dough brand Doughlicious launches ambient cookies into retail
‘We thought it was about time we created some ready-to-eat cookies to diversify our range,’ said the brand
-
NewsLeon adds microwave meals and frozen ‘favourites’ to grocery range
The push marks ‘a significant milestone for Leon Grocery’, which has increased its distribution by 40%
-
NewsMr Kipling adds Simnel Slices ahead of Easter to lure over-45s
The NPD catered to a previously untapped opportunity for a smaller, convenient format of simnel cake