insight – Page 4
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Grocer 33Own-label lines help Asda to another victory as cheapest supermarket
Asda was cheapest for 18 products, and was exclusively cheapest on 15
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Analysis & FeaturesWhy are red meat prices up and when will they settle?
Sales have fallen from last year’s high as price rises take their toll
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Grocer 33Asda’s cheapest supermarket streak continues, as it defies 4% inflation rate
The Leeds-based supermarket continued its unbeaten streak against its full-range rivals
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Comment & OpinionSupply chain accountability is key to the Fairtrade offer
Without independent verification, ethical claims rely solely on a buyer’s integrity – a bit like marking your own homework, says Kerrina Thorogood, partnerships director at the Fairtrade Foundation
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Grocer 33Asda offers lowest price for 18 of the Grocer 33 products winning cheapest supermarket
Asda has continued its strong start to the latest Grocer 33 year by undercutting rivals for the fourth time in the first five weeks
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Comment & OpinionCultivated meat should support UK farmers, not push them out
The meat production system is under growing and unsustainable pressure, says Owen Ensor, CEO and co-founder of Meatly
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Comment & OpinionThe surprising power of a £20.12 price tag
Pricing success comes from being informed and intentional, says Sophie Bailey, MD at Acuity Pricing
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Grocer 33Asda cheapest supermarket but rivals keep pace with tight margins
Asda has again delivered the cheapest basket in this week’s Grocer 33 pricing survey, but its rivals are catching up
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Category ReportCurrant affairs: how the cost of dried fruit is hindering home baking
As ingredient prices soar, classic bakes like fruitcake are on their way out. How can the sector get Brits back to their mixing bowls?
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Grocer 33Aldi cheapest supermarket in first Super Grocer 33 of the new year
Aldi had the edge over Lidl thanks to lower prices on its kitchen towels, oranges, cheddar and cucumber
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Grocer 33Asda sweeps two out of two lowest price wins at start of Grocer 33 year
After winning back the annual Grocer 33 Price competition at the Grocer Gold Awards this week, Asda has picked up where it left off
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KVI TrackerShoppers facing BBQ food price hikes of up to 67%
Across burger, sausage, steak, kebab and chicken thighs and legs lines, there has been significant inflation of up to almost 70% at the major retailers, according to analysis of Assosia data by The Grocer
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Events & Awards
The Grocer Gold Awards 2025: Grocer 33 - Price
Asda stormed back to reclaim its Grocer 33 price crown this year – and by quite some margin
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Promotional FeaturesThe only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways.
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Grocer 33Asda pips Tesco in first price comparison of new Grocer 33 year
At £65.28, Asda’s basket was just 38p (0.6%) cheaper than Tesco’s in the first pricing survey of the new Grocer 33 year
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Comment & OpinionDoes grocery have a moral responsibility to feed everyone?
Between 2020 and 2023, over 550,000 more UK households began experiencing food insecurity, says Patrick Finlay, MD at The Category Management Company
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Grocer 33Deep promotions help Morrisons to come in cheapest in Grocer 33
Morrisons was over £1 cheaper than all of its rivals for the chicken pies
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Grocer 33Asda staves off competition from Amazon & Ocado in price comparison
Asda was exclusively cheapest for 10 items, including Hazy Jane IPA
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Grocer 33Asda cheapest for UPF-free Grocer 33 shopping list
Asda offered the lowest price for the first time in three weeks in our price comparison competition
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KVI TrackerCottage cheese prices rise as demand continues to soar
Following what Graham’s The Family Dairy described as a “serious resurgence” for the once overlooked cheese, some cottage cheese lines have jumped in price by more than 20% over the past month





