Archive of all KP Snacks articles
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Category ReportSalt & fat levels in bagged snacks still high despite recipe changes
When it comes to how tighter HFSS rules have changed the market, most brands will point to sweeping recipe changes that have cut salt and satfat while upping protein and fibre
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Category ReportWalkers tries to crack coated nuts with crisps-inspired NPD
Over recent months, two heavyweight snack manufacturers have taken their popular crisps flavours into nuts
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Category ReportWhy popcorn brands are betting big on big night in occasions
Popcorn is a tiny part of the bagged snacks market, accounting for a little over 2% by volume
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NewsKP Snacks strike action threatens Hula Hoops and McCoy’s shortage
Dozens of staff at KP Snacks’ Billingham site have voted to walk out
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NewsMcCoy’s takes core crisps flavours into coated peanuts
The innovations were ‘perfectly positioned to disrupt the category’ said McCoy’s owner KP Snacks
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NewsWhole Earth goes palm oil free with 100% Nuts peanut butter
The NPD catered to growing demand for simple recipes, said Whole Earth
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Comment & OpinionRowdy rap trio bring the noise for KP nuts
The ‘Woodland Clan’ – an obnoxiously dressed, irritatingly loud squirrel, badger and hedgehog – spit rhymes about the couple and the KP treats they’re enjoying
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NewsButterkist adds Wicked-inspired lemonade popcorn and promotion
Fizzafying Lemonade (rsp: £1.35/75g) is Butterkist’s first non-HFSS popcorn
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NewsNik Naks extends snacking lineup with ‘conical’ Twisters duo
Nice ’n’ Spicy and Tangy ’n’ Cheesy flavours will hit Sainsbury’s stores this week
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NewsKP Snacks adds Signature cashew nuts to tap ‘special’ occasions
‘We are delighted to excite and reinvigorate the segment,’ said KP Snacks
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NewsTyrrells teams up with Downton Abbey for limited-edition crisps
Packs will hit Waitrose ahead of the release of Downton Abbey: The Grand Finale on 12 September
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NewsMcCoy’s unveils ‘NFL-inspired’ crisps and Super Bowl promotion
McCoy’s is offering shoppers the chance to win an all-expenses-paid trip to the event
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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NewsKP Snacks says strike at Leicestershire factory will cause ‘minimal disruption’
The manufacturer has stressed industrial action at its Ashby-de-la-Zouch factory will have a ‘minimal’ impact on availability
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Comment & OpinionWhy KP Snacks is finally buying into peanut butter
Why the UK’s leading peanut supplier KP Snacks has finally made the move into peanut butter with the Whole Earth acquisition
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NewsKP Snacks enters nut butters with Whole Earth Foods deal
KP Snacks has moved into the nut butter category with the acquisition of branded leader Whole Earth Foods
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NewsKP Snacks defies inflation to double profits in past three years
Pre-tax profits grew £30m last year as the company boosted margin
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NewsTyrrells and Wallace & Gromit launch Wensleydale crisps into Co-op
The ‘quintessentially British’ crisps are an ode to Wallace’s favourite cheese
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NewsKP Snacks trademark activity points to Nik Naks spin-off snacks
The manufacturer has applied to register a logo with the Intellectual Property Office