Mark Dishman
Mark is The Grocer's chief sub-editor.
Contact info
- Tel:
- 01293 610232
- Email:
- mark.dishman@thegrocer.co.uk
Comment and OpinionJason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
Comment and OpinionI Could Never Go Vegan: a positive, persuasive plant-based argument
The film takes us through all the reasons offered for not going vegan, and patiently argues against them
Comment and OpinionMarmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
Comment and OpinionAnimal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
Comment and OpinionMilliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
Comment and OpinionGreggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
Comment and OpinionChicken Nugget: could bizarre Netflix comedy kick off Korean poultry trend?
Will humanising the nugget hurt sales? If Chicken Run couldn’t manage it, probably not
Comment and OpinionChocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
Comment and OpinionKerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
Comment and OpinionJust Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
Comment and OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
Comment and OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
Comment and OpinionPot Noodle’s office slurper disgusts colleagues… and viewers
The idea is to reaffirm Pot Noodle’s ‘no nonsense’ status, cementing its appeal to rebels
Comment and OpinionFerrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
Comment and OpinionDoritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
Comment and OpinionRichard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
Comment and OpinionThe Taste of Things: cooking first, love story second in film feast
Tran Anh Hùng’s film opens with 20 minutes of Juliette Binoche at work in a 19th-century kitchen
Comment and OpinionMagnum faces down fakery in ‘Stick to the Original’ push
‘He bought fake Magnum,’ muses a woman as she unpacks the shopping her partner has bought. ‘What else has been fake in this relationship?’
Comment and OpinionCadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
Comment and OpinionBurger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’