Mark Dishman
Mark is The Grocer's chief sub-editor.
Contact info
- Tel:
- 01293 610232
- Email:
- mark.dishman@thegrocer.co.uk
- Comment and Opinion
Lynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
- Comment and Opinion
Unfrosted: Seinfeld’s Pop Tarts film makes for cheerful family fare
Comic caper sees Kellogg’s race Post to create a heatable fruit pastry
- Comment and Opinion
Dreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
- Comment and Opinion
Jason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
- Comment and Opinion
I Could Never Go Vegan: a positive, persuasive plant-based argument
The film takes us through all the reasons offered for not going vegan, and patiently argues against them
- Comment and Opinion
Marmite’s latest faux documentary is past its sell-by date
We learn of the 120,000 British ex-pats in New York City who reportedly don’t have access to their favourite British spread
- Comment and Opinion
Animal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
- Comment and Opinion
Milliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
- Comment and Opinion
Greggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
- Comment and Opinion
Chicken Nugget: could bizarre Netflix comedy kick off Korean poultry trend?
Will humanising the nugget hurt sales? If Chicken Run couldn’t manage it, probably not
- Comment and Opinion
Chocomel chucks everything at random ad campaign
Chocomel is looking to cover a lot of ground with its new ad
- Comment and Opinion
Kerrygold takes John Lewis route with anthropomorphised table
The soundtrack is an emotional, slowed-down cover and the star is an anthropomorphised… table
- Comment and Opinion
Just Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
- Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
- Comment and Opinion
Cadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
- Comment and Opinion
Pot Noodle’s office slurper disgusts colleagues… and viewers
The idea is to reaffirm Pot Noodle’s ‘no nonsense’ status, cementing its appeal to rebels
- Comment and Opinion
Ferrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
- Comment and Opinion
Doritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
- Comment and Opinion
Richard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
- Comment and Opinion
The Taste of Things: cooking first, love story second in film feast
Tran Anh Hùng’s film opens with 20 minutes of Juliette Binoche at work in a 19th-century kitchen