Zizzi at home range

Source: Zizzi

A 10-strong range will roll into the retailer on 14 March (rsp: £2.50-£4)

Zizzi is launching a range of frozen dishes into Tesco.

The exclusive tie-up will see a 10-strong range of “Italian dishes with a twist and Zizzi restaurant favourites” roll into the retailer on 14 March (rsp: £2.50-£4).

It comprises Garlic Bread & Cheese; a quartet of pasta dishes: Casareccia Pollo Piccante, Lasagne Bolognese, Chorizo Carbonara and Rigatoni Chicken Della Casa; and a duo of desserts: Salted Caramel Brownie and Raspberry & Lemon Cheesecake.

Rustica Margherita Classic and Rustica Piccante Pepperoni pizzas – which first launched into Sainsbury’s under its Future Brands initiative in 2020 – will also land in Tesco as part of the tie-up.

A third flavour – Ham & Mushroom – will also roll into the retailer. Meanwhile, the brand’s Margherita Classic and Piccante Pepperoni will also continue to be listed at Sainsbury’s.

In addition to these 10 dishes, Zizzi will be expanding the range in May with three vegan dishes: Jackfruit Pepperoni Pizza, Rainbow Lasagne and Praline Brownie.

Zizzi marketing director Rachel Hendry said she was “delighted to be bringing our restaurant favourites, all Italian dishes with a twist, to freezers nationwide”.

“We’re really proud of the extensive range suiting all tastebuds and can’t wait for our loyal fanbase as well as new customers to taste and enjoy,” she said.

Tesco buying manager Hannah Skinner said more consumers were “choosing options that allow them to create delicious restaurant experiences at home”.

“We have seen our shoppers recognise the freshness and quality of frozen products and the delicious new Zizzi at home range is exactly what our shoppers are looking for,” she said.

Zizzi joins a raft of casual dining brands that have recently launched into grocery.

Carluccio’s, for example, launched a 16-strong range of chilled restaurant-inspired lines into Sainsbury’s in January.

Côte in December debuted an 11-strong range of its “most popular” dishes into Ocado, under the moniker ‘Côte at Home’.