Booths made it a hat-trick of consecutive “record” Christmas sales in 2025.
Like for like sales grew 4.9% throughout December, and 3.8% across the three key weeks to 3 January. It means the high-end northern grocer’s Christmas sales have increased by 24% over the last three years, despite closing stores during that time.
Key investments in its supply chain last year meant family-owned Booths was able to offer its “best” Christmas availability. It also credited its “warm, friendly and reliable service coupled with innovative and award-winning products” for the success.
Its net promoter score was up by 0.3 percentage points to 80% for the three key Christmas weeks. The supermarket didn’t provide overall sales figures or volumes.
Sales were boosted as shoppers planned ahead this year, and like-for-like sales through its click & collect in-store service grew by 9.5% following the publication of its annual Booths book in October.
Traditional turkey, with sales up 12%, pigs in blankets, with sales up 4.6%, and cheese from Booths’ in-store cheese counters, where sales were up 4%, were the most popular fresh lines.
Booths’ in-store cafés also proved popular, with like-for-like hospitality sales growing 12.3% following a refresh of its Christmas menu to include more seasonal products, including its “infamous” Hot Festive Baguette.
Over 50% of sales came through the supermarket’s Booths Card loyalty scheme, following its relaunch in April.
Booths’ ‘warm, northern’ welcome drew shoppers
“I’m delighted to report growth on growth figures for a third consecutive year,” said Booths managing director Nigel Murray.
“Christmas at Booths is a true team effort, 365 days in the planning and preparation. I’m particularly proud of the number of unique award-winning products developed and made by Booths, with the support of wonderful artisan suppliers. The quality of our offer was the best yet and as ever, was served up with the warmest of northern welcomes.”
Murray continued: “Sharing an infectious love of great food and drink is at the very heart of the Booths ethos. I would like to thank every colleague, supplier and customer for their continued trust in Booths. We constantly strive to deliver the very best food and drink and we can be extremely proud of what we have achieved this year.”
It topped what was a generally positive 2025 for Booths, where losses halved to £0.8m, following “better than expected” sales, in its latest accounts.
The positive growth in like-for-likes comes despite Booths’ estate falling to 25 stores across Lancashire, Cheshire, Yorkshire and Cumbria, after the closure of its Ripon store in June 2025. It followed the closure of its supermarket in Hale Barns, Manchester in February 2024.
Booths reports full-year results to March in October.
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