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Froot Pops ready for growth with backing from Justin King and Giles Brook
By Ed Devlin2026-04-08T14:55:00
Founded in 2024, Froot Pops is already stocked nationwide in Morrisons and available on Ocado, alongside Selfridges, GoPuff, Zapp and 200-plus independents
Frozen snack startup Froot Pops has scored a seven-figure investment and secured backing from former Sainsbury’s boss Justin King and serial investor Giles Brook as it prepares to scale.
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