Morrisons rolls out AI-powered data tool in bid to ‘transform’ standards

Morrisons deploys new ai-powered category management tech

Source: Morrisons

Morrisons’ new partnership with Tecsa has the potential to be ’fairly transformational’ in the way that Morrisons uses data and lays out stores

Morrisons has launched a new category management tool as part of a major new tech partnership aimed at improving in-store standards, loyalty and the level of data it provides to suppliers.

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